Prudential Financial, Inc. logo PRU - Prudential Financial, Inc.

Price: -- -- | CONSENSUS: Hold DETAILS
STRONG
BUY
0
BUY 7
HOLD 25
SELL 5
STRONG
SELL
0
| PRICE TARGET: $102.78 DETAILS
HIGH: $114.00
LOW: $87.00
MEDIAN: $109.00
CONSENSUS: $102.78
DOWNSIDE: 12.88%
AlphaVal

AlphaVal

Deterministic, archetype-aware fair value

Banks, Insurers & Asset Managers 85% confidence

Primary model: P/Tangible Book × ROE Quality

Valuation Signal Undervalued Moderate
Trading 30.6% below fair value
Current Price $117.97
Bear Case $118.94 0.8% upside ($118.94 - $117.97) / $117.97 = 0.8% ROTCE 20.0% → 3.25x TBV
Fair Value $169.91 44.0% upside ($169.91 - $117.97) / $117.97 = 44.0% ROTCE 25.0% → 4.00x TBV
Bull Case $220.89 87.2% upside ($220.89 - $117.97) / $117.97 = 87.2% ROTCE 30.0% → 4.00x TBV

Adjust Assumptions

39.6%
8.9%

Key Value Driver

ROTCE (39.6%) vs. cost of equity (8.9%)

Implied Market Multiple 4.54x

Plain-Language Summary

Our base-case estimate uses P/Tangible Book × ROE Quality. We then blend that result with the average analyst price target of $102.78 from 37 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $169.91 per share.

Warnings

Traditional cash flow models don't work well for banks — lending activity distorts how much cash the business actually generates.
Common valuation shortcuts don't apply here — for banks, interest payments are a core business cost, not overhead.
Dividend-based valuation: $99.11 (50% below our primary estimate). Large gaps suggest the dividend may not fully reflect the company's value.
Wall Street's average price target is $102.78 (from 37 analysts). Our estimate is 93% above the consensus -- consider that gap carefully.

Key Risks

  • Book value quality matters as much as level — check loan loss reserves
  • Interest rate sensitivity creates non-linear earnings surprises
  • Insurance reserving is actuarial, not financial — errors emerge slowly