Prudential Financial, Inc. logo PRU - Prudential Financial, Inc.

Price: -- -- | CONSENSUS: Hold DETAILS
STRONG
BUY
0
BUY 8
HOLD 24
SELL 5
STRONG
SELL
0
| PRICE TARGET: $101.38 DETAILS
HIGH: $120.00
LOW: $87.00
MEDIAN: $100.50
CONSENSUS: $101.38
DOWNSIDE: 1.34%
AlphaVal

AlphaVal

Deterministic, archetype-aware fair value

Banks, Insurers & Asset Managers 85% confidence

Primary model: P/Tangible Book × ROE Quality

Valuation Signal Undervalued Moderate
Trading 39.4% below fair value
Current Price $102.76
Bear Case $118.65 15.5% upside ($118.65 - $102.76) / $102.76 = 15.5% ROTCE 20.0% → 3.21x TBV
Fair Value $169.49 64.9% upside ($169.49 - $102.76) / $102.76 = 64.9% ROTCE 25.0% → 4.00x TBV
Bull Case $220.34 114.4% upside ($220.34 - $102.76) / $102.76 = 114.4% ROTCE 30.0% → 4.00x TBV

Adjust Assumptions

39.6%
9.0%

Key Value Driver

ROTCE (39.6%) vs. cost of equity (9.0%)

Implied Market Multiple 3.95x

Plain-Language Summary

Our base-case estimate uses P/Tangible Book × ROE Quality. We then blend that result with the average analyst price target of $101.38 from 37 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $169.49 per share.

Warnings

Traditional cash flow models don't work well for banks — lending activity distorts how much cash the business actually generates.
Common valuation shortcuts don't apply here — for banks, interest payments are a core business cost, not overhead.
Dividend-based valuation: $98.08 (51% below our primary estimate). Large gaps suggest the dividend may not fully reflect the company's value.
Wall Street's average price target is $101.38 (from 37 analysts). Our estimate is 96% above the consensus -- consider that gap carefully.

Key Risks

  • Book value quality matters as much as level — check loan loss reserves
  • Interest rate sensitivity creates non-linear earnings surprises
  • Insurance reserving is actuarial, not financial — errors emerge slowly