The Coca-Cola Company Selects Agency Partners to Accelerate the Future of Marketing
ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today announced the completion of a global marketing operating system review, reaffirming its commitment to building a world-class marketing ecosystem designed to drive growth, strengthen consumer connections and unlock the next generation of capabilities powered by data, technology and AI. Coca-Cola will retain WPP Open X as its media partner globally, with the exception of North America, Japan and South Korea. Coca-Cola has selected Omnicom as i.