Harley-Davidson, Inc. logo HOG - Harley-Davidson, Inc.

Price: -- -- | CONSENSUS: Hold DETAILS
STRONG
BUY
0
BUY 9
HOLD 23
SELL 4
STRONG
SELL
0
| PRICE TARGET: $27.60 DETAILS
HIGH: $33.00
LOW: $17.00
MEDIAN: $30.00
CONSENSUS: $27.60
DOWNSIDE: 0.90%

Stock News

Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance

Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance

MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our second-quarter performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of our dealer network.

Jul 23, 2026 03:00 AM prnewswire.com
Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart

Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart

HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns dealers into rider factories and rebuilds cultural demand.

Jun 20, 2026 03:45 AM seekingalpha.com
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities

Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities

Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that it is bringing production of the Revolution® Max platform for North America back to the United States as part of the Company's Back to the Bricks strategy. The move brings machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, supporting skilled union jobs and strengthening the Company's American manufacturing footprint.

Jun 09, 2026 05:15 AM prnewswire.com

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