HOG - Harley-Davidson, Inc.
MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payable June 25, 2026 to the shareholders of record of the Company's common stock as of June 8, 2026.
Harley-Davidson NYSE: HOG reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new capital-light model at Harley-Davidson Financial Services.
Harley-Davidson generates revenue from motorcycles, branded merchandise, and financial services for a global customer base.
Harley Davidson (HOG) is at a pivotal turnaround moment, with operational synergies and cultural resurgence driving a bullish long-term outlook. HOG's Q1 showed real demand growth, dealer network revitalization, and a shift toward a rider-first, culture-centric strategy to reclaim relevance and profitability. The equity is moderately undervalued, with a bull-case 2-year CAGR of 35–40% and a 12-month price target of $31.50, but downside risk remains significant.
Harley-Davidson, Inc. (HOG) Q1 2026 Earnings Call Transcript
HOG Q1 EPS misses as tariffs and incentives squeeze HDMC margins, even with retail sales up and 2026 guidance reaffirmed.
While the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended March 2026, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.
The motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.
Harley-Davidson (HOG) came out with quarterly earnings of $0.22 per share, missing the Zacks Consensus Estimate of $0.34 per share. This compares to earnings of $1.07 per share a year ago.
The motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.
Strategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027 Conference Call at 8 a.m. CT to Present Strategy and Discuss First Quarter 2026 Financial Results; Presentation Available on Harley-Davidson's Investor Relations Website MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced "Back to the Bricks," its new strategic plan designed to restore the Company's performance and deliver profitable growth.
MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results. "We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health.
Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and its dealer network to help shore up volumes, under new top boss Artie Starrs.
Harley-Davidson is recalling 88,039 motorcycles in the U.S. due to an airbox backplate breather port that may be blocked, allowing pressure to build up inside the crankcase, the U.S. National Highway Traffic Safety Administration (NHTSA) said on Friday.
On CNBC's “Mad Money Lightning Round,” Jim Cramer said Ondas Inc (NASDAQ:ONDS) is losing a lot of money and added that he would rather have to find something new and different that is distinct, while he doesn't see anything distinct about Ondas.
Harley-Davidson remains deeply undervalued despite secular decline, heavy short interest, and ongoing market share losses. Short-sellers now drive technical weakness, not fundamentals, with short interest at 14% of float. Strategic partnerships with KKR and PIMCO unlocked $1B in discretionary cash, yet HOG trades at distressed prices and aggressively repurchases shares.
CCL, AB and HOG have been added to the Zacks Rank #5 (Strong Sell) List on April 24th, 2026.
Nearly 17,000 Harley-Davidson motorcycles are being recalled over a potential brake failure linked to insufficient clearance near the body control module.
Investors have been revving their engines as Harley-Davidson Inc. NYSE: HOG rebounds from a major sell-off. However, with analyst estimates more than 10% below the current price and the company still facing significant challenges, the market may be wondering whether the rally is approaching a roadblock.
This sophomore limited-edition capsule honors those who are known to leave their mark MILWAUKEE, April 22, 2026 /PRNewswire/ -- Dickies® and Harley-Davidson (NYSE:HOG) reunite for their second limited-edition apparel collection, "Built to Outlast." Merging the enduring spirit of American workwear with the grit of motorcycle culture, this collection is made to be worn hard and built to last.