DICK'S Sporting Goods Introduces Coach by DICK'S, an Agentic AI Conversational Experience to Support Athletes at Every Stage
New digital Coach brings DICK'S sport expertise into a tailored athlete experience PITTSBURGH, May 22, 2026 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) today announced the launch of Coach by DICK'S™, a new agentic AI-powered conversational Coach™ designed to support athletes throughout their journey, whether they are just getting started in a sport, improving their game, looking for the latest performance gear or getting ready for this weekend's tailgate. Coach by DICK'S extends the trusted expertise found in DICK'S stores into a seamless digital experience within the DICK'S mobile app, delivering tailored guidance rooted in sport, product knowledge and individual athlete needs.