DICK'S Sporting Goods, Inc. logo DKS - DICK'S Sporting Goods, Inc.

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| PRICE TARGET: $251.43 DETAILS
HIGH: $300.00
LOW: $210.00
MEDIAN: $253.00
CONSENSUS: $251.43
UPSIDE: 8.73%

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DICK'S Sporting Goods Introduces Coach by DICK'S, an Agentic AI Conversational Experience to Support Athletes at Every Stage

DICK'S Sporting Goods Introduces Coach by DICK'S, an Agentic AI Conversational Experience to Support Athletes at Every Stage

New digital Coach brings DICK'S sport expertise into a tailored athlete experience PITTSBURGH, May 22, 2026 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) today announced the launch of Coach by DICK'S™, a new agentic AI-powered conversational Coach™ designed to support athletes throughout their journey, whether they are just getting started in a sport, improving their game, looking for the latest performance gear or getting ready for this weekend's tailgate. Coach by DICK'S extends the trusted expertise found in DICK'S stores into a seamless digital experience within the DICK'S mobile app, delivering tailored guidance rooted in sport, product knowledge and individual athlete needs.

May 22, 2026 09:15 AM prnewswire.com
DICK'S Sporting Goods: It's Game Time

DICK'S Sporting Goods: It's Game Time

DICK'S Sporting Goods is positioned as the largest US omnichannel sporting goods retailer following its Foot Locker acquisition. DKS leverages differentiated banners—House of Sport, Field House, and Golf Galaxy—to target diverse demographics and drive experiential retail growth. A blended valuation approach yields a price target of $293.73, representing 30.1% upside, with DCF and APV models weighted more heavily than peer multiples.

May 11, 2026 03:53 AM seekingalpha.com
DICK'S Sporting Goods and Synchrony Level Up the DICK'S Credit Card, Offering Members 10% Back in ScoreCard Rewards on Qualifying Purchases

DICK'S Sporting Goods and Synchrony Level Up the DICK'S Credit Card, Offering Members 10% Back in ScoreCard Rewards on Qualifying Purchases

Key Highlights: Built for how athletes shop today: Synchrony and DICK'S Sporting Goods are giving athletes more value, choice and convenience with the DICK'S Credit Card: The Card for Sport, formerly the ScoreRewards Credit Card, and DICK'S Mastercard. Rewards that perform: Cardholders can now earn 10% back in rewards on qualifying purchases at DICK'S – one of the most competitive rewards rates in U.S. retail.

May 06, 2026 05:00 AM prnewswire.com
DICK'S Sporting Goods: Waiting For One More Sell-Off

DICK'S Sporting Goods: Waiting For One More Sell-Off

DICK'S Sporting Goods has delivered exceptional long-term returns, outperforming most retailers through disciplined management and strategic execution. But while valuation is reasonable, there are worries that cyclical and secular tailwinds may moderate. The Foot Locker acquisition presents a significant margin improvement opportunity, with ~$400 million in potential operating profit from merchandise margin recovery—but execution is key.

Apr 23, 2026 08:14 AM seekingalpha.com
DICK'S Sporting Goods Partners with Adobe to Transform the Athlete Experience with AI

DICK'S Sporting Goods Partners with Adobe to Transform the Athlete Experience with AI

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit—the flagship customer experience conference—Adobe (Nasdaq:ADBE)—the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—announced a major partnership with DICK'S Sporting Goods (NYSE:DKS) to reshape how DICK'S connects with its customers (whom the company refers to as athletes) at every stage of the athlete journey. Athletes today—no matter if they are active sports pa.

Apr 21, 2026 08:00 AM businesswire.com

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