Kidneys for Communities and National CineMedia (NCM) Announce Partnership to Expand Life-Saving Living Donor Campaigns Nationwide
Cinema advertising platform brings community-directed kidney donation stories to theaters across the country after successful pilot program TOLEDO, Ohio, May 19, 2026 /PRNewswire/ -- Kidneys for Communities, a national nonprofit increasing access to life-saving kidney transplants through community-directed living donation, and National CineMedia (NCM), the largest cinema advertising network in the United States, announced a strategic partnership today. The collaboration leverages the power of storytelling on the big screen to inspire living kidney donation and connect patients with potential donors in their own communities.