Kroger (KR) Exceeds Market Returns: Some Facts to Consider
Kroger (KR) reached $56.87 at the closing of the latest trading day, reflecting a +1.99% change compared to its last close.
KR - The Kroger Co.
Price:
--
--
|
CONSENSUS:
Buy
DETAILS
|
PRICE TARGET:
$71.58
DETAILS
HIGH:
$82.00
LOW:
$58.00
MEDIAN:
$72.00
CONSENSUS:
$71.58
UPSIDE:
25.87%
Stock News
Five Ways to Get the Most from a GLP-1 Medication
Kroger Health dietitians share practical guidance for patients navigating weight-management treatment as part of Kroger's new GLP-1 Complete Support Program CINCINNATI, July 24, 2026 /PRNewswire/ -- GLP-1 medications are changing what is possible for many patients looking to manage their weight. To get the most out of this treatment, patients need more than a prescription.
Here's Why Kroger (KR) Fell More Than Broader Market
Kroger (KR) closed the most recent trading day at $55.76, moving 3.09% from the previous trading session.
19 million eggs sold at Kroger and other stores recalled due to Salmonella fears: See a list of impacted products
Conventional wisdom says breakfast is the most important meal of the day, but you don't want to be starting your morning off by eating any of the 19 million eggs that are part of a massive recall.
Can Simpler Pricing Improve Kroger's Customer Retention?
KR is simplifying its pricing strategy to strengthen value perception while funding investments through efficiency gains.
Murray's Cave-Aged Cheeses Bring Home Six Medals at the 2026 American Cheese Society Awards
Murray's Cave-Aged Cheeses Bring Home Six Medals at the 2026 American Cheese Society Awards PR Newswire NEW YORK
Murray's Cave-Aged Cheeses Bring Home Six Medals at the 2026 American Cheese Society Awards
NEW YORK, July 21, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) and Murray's Cheese announced today that six cheeses from its renowned Cave Aged Cheese program received honors at the 2026 American Cheese Society (ACS) Judging & Competition Awards, one of the most respected and competitive accolades in American artisan cheese. Often referred to as the "Academy Awards of cheese," the annual ACS competition recognizes excellence in cheesemaking and affinage through rigorous technical and aesthetic evaluation by industry experts.
Kroger: Buy This Defensive Dividend Grower While It's Undervalued
Kroger is attractively valued at a forward P/E of 11.2, trading near the bottom of its 52-week range. KR's private label growth, digital expansion, and retail media initiatives drive earnings and customer loyalty amid competitive pressures. KR maintains a robust balance sheet, a 2.7% dividend yield, and aggressive share buybacks, supporting long-term shareholder returns.
2 Dividend Bargains Too Cheap To Ignore
Every public company is subject to market forces and pricing disconnects. Opportunities are born when this happens to steady dividend payers. We discuss two picks offering attractive income streams and potential capital appreciation as market inefficiencies correct over time.
Warren Buffett's Hand-Picked Successor, Greg Abel, Has 30% of Berkshire Hathaway's Portfolio Invested in Apple and Alphabet. But There's an Under-the-Radar Berkshire Stock That Is My Top Pick for July.
Kroger was added to the Berkshire Hathaway portfolio in 2019. The consumer staples stock tends to outperform when the larger market sinks.
US Millennials and Gen Z Are Losing Hours Each Week to Food Friction. Tempo's Cook Never Club Wants to Give It Back.
New survey finds Americans spend more than six hours each week on meal planning, grocery shopping, cooking and cleanup. CHICAGO, July 14, 2026 /PRNewswire/ -- Time is the new currency of wellness, and Americans are spending too much of it at the grocery store or in the kitchen.
Is Fresh Food Becoming Kroger's Biggest Competitive Advantage?
KR is raising freshness standards and refining merchandising to strengthen customer loyalty and support long-term growth.
Meme ETF rally leaves many underwater
Investors chasing market themes are learning a familiar lesson: a hot investment doesn't necessarily make for a profitable one.
While Wall Street Worries, This Cheap Warren Buffett Consumer Stock Is a Screaming Buy
This Berkshire Hathaway holding should reward patient investors.
Grocery Wars Heat Up As Kroger Buys Giant Eagle And Aldi Puts $9 Billion Into U.S. Expansion
A fierce battle is emerging over how Americans shop for groceries—one-stop convenience versus deep discounts, regional loyalty versus national scale, full-service supermarkets versus small-scale efficiency. Two players are defining the fight: Kroger and Aldi.
Can AI Strengthen Kroger's Customer Personalization Strategy?
KR uses AI and loyalty data to strengthen its retail media platform, enabling smarter audience targeting and expanding advertising growth opportunities.
Why Kroger's Giant Eagle Deal Could Change Everything
The collapse of the Albertsons mega-merger forced Kroger NYSE: KR into a severe reckoning. Antitrust regulators effectively shut the door on transformative coast-to-coast consolidation late last year, and the market aggressively punished the uncertainty.
Kroger to buy regional grocer Giant Eagle in $1.65 billion deal
Kroger said Wednesday it plans to buy regional grocer and pharmacy retailer Giant Eagle in a deal valued at $1.65 billion.
Kroger Names Emilee De Martino Executive Vice President and Chief People Officer
CINCINNATI, July 2, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced Emilee De Martino will serve as its next Executive Vice President and Chief People Officer. De Martino succeeds Tim Massa, who announced he will be retiring September 18.
Is Kroger's Giant Eagle Deal a Game Changer for Midwestern Growth?
KR's $1.65B Giant Eagle acquisition expands its Midwestern footprint, adding $9B in sales and boosting growth across stores and digital channels.
Price Targets
Kroger price target lowered to $78 from $80 at Evercore ISI
$78.00
(was $59.56)
Michael Montani
·
Evercore ISI
Kroger price target lowered to $78 from $82 at Telsey Advisory
$78.00
(was $56.54)
Telsey Advisory
Kroger (KR) PT Lowered to $63 at UBS as Execution Challenges Persist
$63.00
(was $56.59)
Michael Lasser
·
UBS
Kroger price target lowered to $71 from $78 at Guggenheim
$71.00
(was $56.61)
Guggenheim
Kroger price target lowered to $58 from $68 at Wells Fargo
$58.00
(was $56.61)
Wells Fargo
Kroger price target lowered to $61 from $68 at Barclays
$61.00
(was $56.61)
Barclays
Kroger price target raised to $82 from $72 at Goldman Sachs
$82.00
(was $56.61)
Leah Jordan
·
Goldman Sachs
Kroger price target lowered to $70 from $72 at JPMorgan
$70.00
(was $64.46)
Thomas Palmer
·
Coker Palmer
Kroger (KR) PT Lowered to $80 at Jefferies
$80.00
(was $61.56)
Scott Marks
·
Jefferies
Kroger price target raised to $83 from $81 at Evercore ISI
$83.00
(was $73.37)
Michael Montani
·
Evercore ISI
Kroger (KR) PT Raised to $82 at Jefferies following Q4
$82.00
(was $71.57)
Scott Marks
·
Jefferies
Kroger (KR) PT Raised to $73 at Morgan Stanley: "Good positioning into ’26e"
$73.00
(was $71.57)
Simeon Gutman
·
Morgan Stanley
Wolfe Research Reiterates Outperform Rating on Kroger (KR): "Tailwinds Are Building"
$75.00
(was $71.55)
Greg Badishkanian
·
Wolfe Research
BMO Capital Reiterates Market Perform Rating on Kroger (KR)
$70.00
(was $70.09)
Kelly Bania
·
BMO Capital
Kroger price target lowered to $67 from $72 at Morgan Stanley
$67.00
(was $62.46)
Morgan Stanley
Kroger resumed with a Buy at Deutsche Bank
$75.00
(was $59.92)
Deutsche Bank
Kroger price target lowered to $68 from $75 at Barclays
$68.00
(was $59.28)
Barclays
Kroger price target lowered to $72 from $76 at Morgan Stanley
$72.00
(was $62.83)
Morgan Stanley
Kroger price target lowered to $80 from $82 at Telsey Advisory
$80.00
(was $63.40)
Joseph Feldman
·
Telsey Advisory
Kroger price target lowered to $77 from $80 at Evercore ISI
$77.00
(was $63.35)
Evercore ISI