IAS Launches Quality Connect, Giving Publishers Greater Visibility Into Advertiser Campaign Preferences
NEW YORK--(BUSINESS WIRE)--Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today announced the general availability of Quality Connect, a new transparency and optimization solution that gives publishers direct, near real-time visibility into the media quality preferences advertisers set for their campaigns. Available within the IAS Pulse publisher platform, Quality Connect closes a long-standing transparency gap between buye.