HAS - Hasbro, Inc.
Hasbro TodayHASHasbro$95.52 +4.91 (+5.41%) As of 02:25 PM Eastern This is a fair market value price provided by Massive. Learn more.52-Week Range$69.50▼$106.98Dividend Yield2.93%P/E Ratio17.18Price Target$109.07Add to WatchlistHasbro Inc. NASDAQ: HAS is up about 4.6% in the days after the company reported its Q2 2026 earnings report on July 21.
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PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures premiering on YouTube in early 2027. A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on the legacy of My Little.
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California Public Employees Retirement System reduced its stake in Hasbro, Inc. (NASDAQ: HAS) by 47.3% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 289,658 shares of the company's stock after selling 260,331 shares during the period. California Public Employees Retirement System
Hasbro's stronger 2026 growth and earnings momentum support the bull case, but mixed valuation and uneven margins keep the buy call measured.
HAS' 2026 outlook rests on Magic-led growth, while tariffs, royalties and digital execution risks keep the turnaround story balanced.
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Hasbro's strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast and Digital Gaming segment increased 27%, led by the Magic: The Gathering trading card franchise.
On July 21, 2026, Hasbro Inc (HAS) shares rose 8.9% to $88.78. This upward movement is notable within the context of the stock's 52-week range of $69.50 to $106
Net Revenue: $1.14 billion in Q2, up 16% year-over-year.Adjusted Operating Profit: $282 million, up 14% versus last year.Adjusted Operating Margin: 24.8%, down
Hasbro, Inc. (HAS) Q2 2026 Earnings Call Transcript
Hasbro CEO Chris Cocks says the company is cancelling some video-game projects, but is doubling down on its "Magic: The Gathering" card game business. He speaks on "Bloomberg Open Interest.
Hasbro CEO Chris Cocks spent much of today's earnings call explaining to Wall Street analysts why the company's most profitable brand, Magic: The Gathering, has staying power, and why it is a safe bet for future earnings.
Hasbro, Inc. has been a nostalgic presence but has underperformed as an investment over the years. Despite initial Buy coverage, I have maintained a Hold rating due to HAS consistently lacking compelling growth catalysts. Recent Q2 2026 results prompted a fresh review, but credible reasons to own HAS remain elusive.
HAS beats Q2 estimates as record Wizards growth lifts revenues, while management raises its fiscal 2026 outlook for sales, margins and EBITDA.
GM, MMM, NVS, NOC, HAS and DHI all outperformed expectations on their quarterly reports this morning.
Hasbro, Inc. delivered strong Q2 results, driven by MAGIC franchise growth and a resilient consumer products segment. Wizards & Digital revenue surged 27%, with MAGIC: The Gathering remaining a secular growth engine and supporting upgraded full-year guidance. Improved balance sheet, robust free cash flow, and leverage below 2x enable accelerated buybacks and secure a 3.4% dividend yield.
Hasbro just did something it's never done before.
Hasbro Inc (NASDAQ:HAS) raised its full-year revenue and profit forecasts on Tuesday after second-quarter results topped Wall Street estimates, powered by a record quarter for its Magic: The Gathering trading card franchise. The toymaker posted adjusted earnings of $1.28 per share, beating analyst estimates of $1.13, while revenue climbed 16% year-over-year to $1.14 billion, ahead of the $1.06 billion expected by analysts.