AlphaMadera's AlphaVal page classifies Primis Financial Corp as a Banks, Insurers & Asset Managers business and values it using P/Tangible Book × ROE Quality, then compares the result to the current market price to flag FRST as undervalued, fairly valued, or overvalued.

What is Primis Financial Corp's fair value?

Fair value for FRST comes from a P/Tangible Book × ROE Quality model -- the approach AlphaVal selected for this company's Banks, Insurers & Asset Managers classification. The live AlphaVal page shows bear, base, and bull scenarios alongside the key assumption behind each.

How does AlphaMadera value FRST?

AlphaVal routes each company to one of ten valuation archetypes based on its business model. FRST was classified as Banks, Insurers & Asset Managers and is valued using P/Tangible Book × ROE Quality, built from FRST's most recent reported fundamentals.

FRST - Primis Financial Corp

Price: -- -- | CONSENSUS: Buy DETAILS | PRICE TARGET: $18.00 DETAILS

AlphaVal

Deterministic, archetype-aware fair value

Banks, Insurers & Asset Managers 85% confidence

Primary model: P/Tangible Book × ROE Quality

Valuation Signal Undervalued Strong

Trading 67.6% below fair value

Current Price $14.73

Bear Case $30.95 110.1% upside ($30.95 - $14.73) / $14.73 = 110.1% ROTCE 14.0% → 2.33x TBV

Fair Value $45.40 208.2% upside ($45.40 - $14.73) / $14.73 = 208.2% ROTCE 18.7% → 3.42x TBV

Bull Case $53.13 260.7% upside ($53.13 - $14.73) / $14.73 = 260.7% ROTCE 21.5% → 4.00x TBV

Adjust Assumptions

Return on Tangible Equity

18.7%

Cost of Equity

8.3%

Key Value Driver

ROTCE (18.7%) vs. cost of equity (8.3%)

Terminal Value % of EV

Implied Market Multiple 1.11x

Market is pricing in (growth)

Plain-Language Summary

With ROTCE of 18.7% vs. 8.3% cost of equity, fair P/TBV is 3.42x on $13.28 tangible book, implying $45.40 per share.

Warnings

⚠ Traditional cash flow models don't work well for banks — lending activity distorts how much cash the business actually generates.

⚠ Common valuation shortcuts don't apply here — for banks, interest payments are a core business cost, not overhead.

Key Risks

Book value quality matters as much as level — check loan loss reserves
Interest rate sensitivity creates non-linear earnings surprises
Insurance reserving is actuarial, not financial — errors emerge slowly