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Forrester Introduces AI Disruption Model To Assess AI's Impact On Technology And Service Markets

Forrester Introduces AI Disruption Model To Assess AI's Impact On Technology And Service Markets

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace — enhancing the value of certain products and services while making others increasingly vulnerable to replacement. Two new reports, The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets and The Forrester AI Disruption Model: Category Analysis, reveal that technology.

Aug 19, 2026 01:00 AM businesswire.com
The United States Department Of The Air Force Selects Forrester To Expand Enterprise Access To Research, Advisory Services, And AI-Enabled Insights

The United States Department Of The Air Force Selects Forrester To Expand Enterprise Access To Research, Advisory Services, And AI-Enabled Insights

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) has finalized a $5.7 million agreement with the United States Department of the Air Force (DAF) — which includes the US Air Force and US Space Force — to provide more than 2,300 DAF personnel with direct access to Forrester's research and advisory services. The agreement supports the US federal government's continued push toward enterprisewide modernization and AI-enabled decision-making by broadening the DAF's access to trusted insigh.

Aug 06, 2026 05:00 AM businesswire.com
Forrester Research Reports 2026 Second-Quarter Financial Results

Forrester Research Reports 2026 Second-Quarter Financial Results

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the second quarter ended June 30, 2026, with contract value at $283.2 million, down 3% compared with the prior year. “We delivered revenue, margin, and EPS above consensus, are seeing accelerated adoption of Forrester AI, and saw the ongoing stabilization of our metrics,” said CEO and Chairman George F. Colony. “As a result, we are maintaining our guidance for 2026. We have restarted.

Jul 30, 2026 12:05 PM businesswire.com
Forrester Unveils Agenda For Its 2026 Security & Risk Forum

Forrester Unveils Agenda For Its 2026 Security & Risk Forum

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the full conference agenda for its Security & Risk Forum, taking place in Washington, DC, November 9–10, 2026. This year's theme, “The Security Singularity,” explores how AI is disrupting traditional security, risk, and trust practices at an unprecedented speed. With AI becoming integral to enterprise decision-making and being used to power both attacks and defenses, security and risk leaders are entering a new era.

Jul 27, 2026 05:00 AM businesswire.com
Forrester Research To Broadcast Its 2026 Second-Quarter Earnings Conference Call

Forrester Research To Broadcast Its 2026 Second-Quarter Earnings Conference Call

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no c.

Jul 16, 2026 07:00 AM businesswire.com
Forrester Global Sovereignty Forecast: Despite Rising Geopolitical Tensions, Technology Sovereignty Will Advance Slowly Through 2030

Forrester Global Sovereignty Forecast: Despite Rising Geopolitical Tensions, Technology Sovereignty Will Advance Slowly Through 2030

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) Global Sovereignty Forecast, 2025 To 2030, global technology sovereignty — a country's ability to develop, operate, and secure critical technologies independently of foreign governments' influence — will evolve slowly over the next five years. The average tech sovereignty score across all 14 countries assessed (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the UK, and.

Jul 16, 2026 06:54 AM businesswire.com
Forrester's 2027 Budget Planning Guides: After A Year Of Caution, Business And Tech Leaders Are Ready To Invest Again

Forrester's 2027 Budget Planning Guides: After A Year Of Caution, Business And Tech Leaders Are Ready To Invest Again

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) 2027 Budget Planning Guides, business and technology leaders are approaching 2027 with renewed confidence as they increasingly accept volatility as a permanent feature of the business environment. After a year of more cautious spending, more than 80% of leaders expect their budgets to increase over the next 12 months, with as many as one-quarter anticipating growth of 10% or more. But planning in the age of AI demands mo.

Jul 15, 2026 01:00 AM businesswire.com
Forrester Announces The Conference Agenda For B2B Forum EMEA 2026

Forrester Announces The Conference Agenda For B2B Forum EMEA 2026

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Forum EMEA 2026, taking place 28–29 September 2026 in London. Centered on the theme, “Hello, GTM Singularity,” the event will bring together marketing, sales, product, customer success, and revenue leaders to address the collapse of traditional go-to-market (GTM) models. According to Forrester, approximately nine in 10 business buyers now use genAI or conversational search in the buying proc.

Jul 01, 2026 01:46 AM businesswire.com
Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity

Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity

CANNES, France & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) The State Of AI Inside US Marketing Agencies, 2026, a new report released today in partnership with 4As, AI is now pervasive across US marketing agencies: Nine in 10 agencies use generative AI, and half use agentic AI for marketing execution. Yet rapid adoption, combined with an industrywide focus on productivity and cost efficiency, is undermining marketing effectiveness, creativity, and long-term brand.

Jun 23, 2026 11:00 PM businesswire.com
Forrester Unveils Agendas For 2026 Technology & Innovation Forums In North America And EMEA

Forrester Unveils Agendas For 2026 Technology & Innovation Forums In North America And EMEA

AUSTIN, Texas & LONDON & NEW YORK--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the full conference agendas for its Technology & Innovation Forum Central (Austin, September 14–15, 2026), Technology & Innovation Forum EMEA (London, September 30–October 1, 2026), and Technology & Innovation Forum East (New York City, November 4–5, 2026). This year's theme, “The IT Singularity,” dives into the new AI era in which AI has become ubiquitous and no longer a competitive advanta.

Jun 22, 2026 04:00 AM businesswire.com

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