Texas Athletics and McCombs School of Business Launch New Bevo Lab, Bringing Together Sports, AI and Analytics
Dell Technologies, Google Cloud and SHI International join Texas Athletics to power a first-of-its-kind hub for sports intelligence, data analytics, research, and talent development AUSTIN, Texas, Oct. 23, 2026 /PRNewswire/ -- University of Texas Athletics and the Business of Sports Institute (BOSI) in the McCombs School of Business, in cooperation with Longhorn Sports Properties, today announced the launch of Bevo Lab, a unique collaboration that will serve as higher education's premier sports intelligence platform and living laboratory—bringing together sports, technology, data analytics, and artificial intelligence (AI) to elevate human performance while expanding hands-on learning opportunities for students. Joined by Dell Technologies, Google Cloud, and SHI International, Texas Athletics is building the premier sports intelligence platform in higher education, creating a standard of excellence that spans 21 intercollegiate teams and over 500 student-athletes.