CRCT - Cricut, Inc.
Cricut (NASDAQ: CRCT - Get Free Report) and Purple Innovation (NASDAQ: PRPL - Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership. Institutional and Insider Ownership 19.6% of Cricut
Dimensional Fund Advisors LP increased its holdings in Cricut, Inc. (NASDAQ: CRCT) by 30.4% in the first quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 985,868 shares of the company's stock after purchasing an additional 229,663 shares during the period. Dimensional Fund Advisors LP owned approximately
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Here is how Cricut, Inc. (CRCT) and Recruit Holdings Co., Ltd. (RCRUY) have performed compared to their sector so far this year.
Cricut, Inc. delivered Q2 2026 results with revenue down 9.2% but significant profitability gains and strong platform growth. CRCT's high-margin Platform segment saw revenue rise to $85M and segment profits reach $79M, driven by increased active users and ARPU. Management's platform-first strategy, AI enhancements, and new product launches are driving engagement, monetization, and long-term value creation.
Cricut, Inc. (CRCT) Q2 2026 Earnings Call Transcript
Cricut, Inc. (CRCT) came out with quarterly earnings of $0.19 per share, beating the Zacks Consensus Estimate of $0.04 per share. This compares to earnings of $0.11 per share a year ago.
Cricut NASDAQ: CRCT reported second-quarter revenue of $156.3 million, down approximately 9% from a year earlier, as product sales faced a difficult comparison with a prior-year period that benefited from tariff-related purchase pull-forwards. The company said platform revenue continued to grow, while connected-machine sell-out rose at a double-digit rate.
Over 3.1 million Paid Subscribers, up 3% over Q2 2025 Q2 2026 revenue of $156.3 million, down 9% compared to Q2 2025 Net income of $39.1 million , up 59% compared to Q2 2025 Recurring semi-annual dividend of $0.10 per share paid in July 2026 SOUTH JORDAN, Utah, Aug. 04, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its second quarter ended June 30, 2026. “We were pleased with the progress we made executing against our strategic priorities in the second quarter,” said Ashish Arora, Chief Executive Officer of Cricut.
A Media Snippet accompanying this announcement is available by clicking on this link. SOUTH JORDAN, Utah, July 28, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) today announced Cricut AutoPress™ 2 – 15 in x 15 in, the next evolution of its automatic heat press line and their most powerful, easy-to-use heat press yet.
SOUTH JORDAN, Utah, July 14, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced it will report its financial results for the second quarter ended June 30, 2026 after the U.S. markets close on Tuesday, August 4, 2026. Cricut management will host a conference call and webcast to discuss the results that afternoon at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time).
Cricut is in turnaround mode, with a soft 'buy' rating justified by attractive valuation and a strong net cash position. Despite declining product revenue, CRCT's platform segment drives high-margin growth, with an 89% margin and rising paid subscribers offsetting active customer declines. Management is investing in both hardware innovation and software enhancements, including AI-driven tools and a new DTF service to deepen customer engagement.
Cricut, Inc. (CRCT) Q1 2026 Earnings Call Transcript
Cricut, Inc. (CRCT) came out with quarterly earnings of $0.1 per share, beating the Zacks Consensus Estimate of $0.05 per share. This compares to earnings of $0.11 per share a year ago.
Over 3 million Paid Subscribers, up 3% over Q1 2025 Q1 2026 revenue of $159.5 million, down 2% compared to Q1 2025 Net income of $20.3 million , down 15% compared to Q1 2025 Recurring semi-annual dividend of $0.10 per share to be paid in July 2026 SOUTH JORDAN, Utah, May 05, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its first quarter ended March 31, 2026. “We were pleased with our profitability, growth in platform revenue, and growth in global machine sell-out units,” said Ashish Arora, Chief Executive Officer of Cricut.
SOUTH JORDAN, Utah, April 14, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced it will report its financial results for the first quarter ended March 31, 2026 after the U.S. markets close on Tuesday, May 5, 2026. Cricut management will host a conference call and webcast to discuss the results that afternoon at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time).
Cricut launches AI Project Designer for Design Space, a chat-based tool that helps users create, edit, and refine ready-to-make designs for Cricut machines
Sprinklr (NYSE: CXM - Get Free Report) and Cricut (NASDAQ: CRCT - Get Free Report) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, valuation and risk. Profitability This table compares Sprinklr and Cricut's net
Cricut, Inc. (NASDAQ: CRCT - Get Free Report)'s stock price hit a new 52-week low during mid-day trading on Friday. The stock traded as low as $3.86 and last traded at $3.8750, with a volume of 39932 shares trading hands. The stock had previously closed at $3.97. Analysts Set New Price Targets Several equities analysts
Cricut (NASDAQ: CRCT) executives used their appearance at the Morgan Stanley TMT Conference to outline recent product and platform initiatives, discuss promotional and international strategies, and frame how they want investors to view the company's business model. Simplifying the user experience and moving to "bundle first" Chief Financial Officer Kimball Shill said the company delivered on