All You Need to Know About Bread Financial (BFH) Rating Upgrade to Strong Buy
Bread Financial (BFH) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #1 (Strong Buy).
BFH - Bread Financial Holdings, Inc.
Price:
--
--
|
CONSENSUS:
Hold
DETAILS
|
PRICE TARGET:
$96.25
DETAILS
HIGH:
$115.00
LOW:
$70.00
MEDIAN:
$98.50
CONSENSUS:
$96.25
DOWNSIDE:
9.43%
Stock News
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Investors looking for stocks in the Financial - Miscellaneous Services sector might want to consider either Bread Financial Holdings (BFH) or Futu Holdings Limited Sponsored ADR (FUTU). But which of these two stocks is more attractive to value investors?
Bread Financial Holdings, Inc. (BFH) Hit a 52 Week High, Can the Run Continue?
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Bread Financial Holdings, Inc. (BFH) Presents at Morgan Stanley US Financials Conference 2026 Transcript
Bread Financial Holdings, Inc. (BFH) Presents at Morgan Stanley US Financials Conference 2026 Transcript
Bread Financial Provides Performance Update for May 2026
COLUMBUS, Ohio, June 10, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated:
BFH Stock Trading at a Discount to Industry at 7.96X: Time to Buy?
Bread Financial is benefiting from strong credit sales, disciplined risk management and technology investments, supporting shareholder returns.
BFH or BAM: Which Is the Better Value Stock Right Now?
Investors interested in Financial - Miscellaneous Services stocks are likely familiar with Bread Financial Holdings (BFH) and Brookfield Asset Management (BAM). But which of these two stocks offers value investors a better bang for their buck right now?
Bread Financial to Participate in the Morgan Stanley US Financials Conference
COLUMBUS, Ohio, June 03, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers, today announced the company's participation in the Morgan Stanley US Financials Conference on Wednesday, June 10.
Bread Financial launches 2025 Sustainability Report
Annual report highlights key achievements across sustainability priorities Annual report highlights key achievements across sustainability priorities
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HG, BFH, UCTT, SANM and MNR have been added to the Zacks Rank #1 (Strong Buy) List on May 20, 2026.
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NYSE Content Update: Armada Raises $230 Million, Boosts Valuation to $2 Billion
NYSE issues a pre-market daily advisory direct from the trading floor. NEW YORK, May 19, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor.
BFH vs. BAM: Which Stock Is the Better Value Option?
Investors looking for stocks in the Financial - Miscellaneous Services sector might want to consider either Bread Financial Holdings (BFH) or Brookfield Asset Management (BAM). But which of these two stocks presents investors with the better value opportunity right now?
Bread Financial Provides Performance Update for April 2026
COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated:
Bread Financial Provides Performance Update for April 2026
COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U. S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated: ___________________________ About Bread Financial Bread Financial (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.
BRFNL: An 8.875% Fixed/Reset Rate Preferred IPO From Bread Financial
Bread Financial Holdings issued the 8.875% Fixed-Reset Rate Non-Cumulative Preferred Stock Series B (BFH-B), now trading OTC as BRFNL. BFH-B offers a reset feature tied to five-year Treasuries, making it more attractive than BFH-A in a rising rate environment. But it remains highly speculative. Equity and dividend coverage have decreased post-issuance.
Why This Fund Sold $4.7 Million in Bread Financial Amid a Staggering Stock Surge
Bread Financial Holdings delivers tech-enabled payment and lending solutions to merchants and consumers across North America.
Bread Financial Announces Pricing of an Offering of Depositary Shares Representing Interests in Its Series B Preferred Stock
COLUMBUS, Ohio, May 05, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the pricing of its previously announced underwritten public offering of 4,800,000 depositary shares (the “Depositary Shares”), each representing a 1/40th interest in a share of its 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series B, par value $0.01 per share (the “Series B Preferred Stock”), with a liquidation preference of $25 per Depositary Share (equivalent to $1,000 per share of Series B Preferred Stock). In addition, pursuant to the underwriting agreement, dated May 5, 2026, between the Company and Morgan Stanley & Co., LLC, RBC Capital Markets, LLC, UBS Securities LLC, Wells Fargo Securities, LLC and Keefe, Bruyette & Woods, Inc., as representatives for the underwriters named therein (the “Underwriters”), the Company granted the Underwriters an option to purchase up to an additional 720,000 Depositary Shares at the same price for a period of 30 days following May 5, 2026.
Price Targets
Bread Financial Holdings (BFH) PT Raised at RBC Capital; 'Tailwinds across the company'
$115.00
(was $102.00)
Jon Arfstrom
·
RBC Capital
Bread Financial Holdings (BFH) PT Raised to $108 at BofA Securities
$108.00
(was $96.30)
Wolfe Research
Bread Financial initiated with a Buy at Loop Capital
$104.00
(was $85.78)
Loop Capital Markets
Bread Financial price target raised to $99 from $87 at Evercore ISI
$99.00
(was $86.60)
Evercore ISI
Bread Financial price target raised to $105 from $90 at RBC Capital
$105.00
(was $87.88)
RBC Capital
Bread Financial price target raised to $98 from $91 at Morgan Stanley
$98.00
(was $88.71)
Morgan Stanley
Bread Financial price target raised to $70 from $67 at Barclays
$70.00
(was $92.12)
Barclays
Bread Financial upgraded to Equal Weight from Underweight at Morgan Stanley
$91.00
(was $83.15)
Morgan Stanley
Bread Financial price target raised to $90 from $83 at RBC Capital
$90.00
(was $78.67)
RBC Capital
Bread Financial Holdings (BFH) PT Raised to $92 at BofA Securities: "near-term trends appear favorable"
$92.00
(was $72.85)
Morgan Stanley
Bread Financial upgraded to Outperform from In Line at Evercore ISI
$90.00
(was $76.50)
John Pancari
·
Evercore ISI
Bread Financial price target raised to $64 from $61 at Barclays
$64.00
(was $73.03)
Terry Ma
·
Barclays
Bread Financial price target raised to $62 from $57 at Morgan Stanley
$62.00
(was $72.70)
Morgan Stanley
Bread Financial price target raised to $83 from $70 at RBC Capital
$83.00
(was $71.96)
Jon Arfstrom
·
RBC Capital
Bread Financial initiated with a Buy at UBS
$92.00
(was $79.98)
UBS
Bread Financial price target raised to $81 from $72 at Evercore ISI
$81.00
(was $78.03)
Evercore ISI
Bread Financial upgraded to Neutral from Sell at Goldman Sachs
$84.00
(was $76.30)
Goldman Sachs
Bread Financial price target raised to $61 from $52 at Barclays
$61.00
(was $76.30)
Terry Ma
·
Barclays
Bread Financial price target raised to $57 from $55 at Morgan Stanley
$57.00
(was $75.04)
Morgan Stanley
Bread Financial price target raised to $55 from $53 at Morgan Stanley
$55.00
(was $65.46)
Jeffrey Adelson
·
Morgan Stanley