Bath & Body Works' Ulta Beauty launch may expand reach, but channel shift risks remain: Jefferies
Bath & Body Works Inc (NYSE:BBWI) is preparing to launch a curated assortment of products at Ulta Beauty stores and online in July, a move that analysts at Jefferies said could broaden the retailer's distribution and customer discovery opportunities while facing limitations from store overlap and competition. The partnership is scheduled to begin on July 12 and will bring more than 55 Bath & Body Works stock-keeping units, including select exclusive products such as Juniper Breeze, to more than 600 Ulta locations and Ulta's e-commerce platform.