'Mopar Knows' Campaign Introduces Confident Promise; Expert Automotive Service, Parts and Accessories Available at a Nearby Mopar Service Lane
AUBURN HILLS, Mich., Oct. 5, 2026 /PRNewswire/ -- Digital and broadcast marketing campaign features a cast of service experts known as "Mo Technicians" who use humor and authenticity to spotlight decades of Mopar automotive expertise Campaign runs through a strategic mix of targeted media placements reaching enthusiasts and service-minded consumers where they are most engaged Mopar, the service, parts and customer care brand for Chrysler, Dodge, Jeep® and Ram vehicles, today announced the launch of its new "Mopar Knows" integrated marketing campaign.