AlphaMadera's AlphaVal page classifies Rocket Companies, Inc. as a Stable Earnings Power business and values it using P/Adj-EPS × Normalized Multiple, then compares the result to the current market price to flag RKT as undervalued, fairly valued, or overvalued.

What is Rocket Companies, Inc.'s fair value?

Fair value for RKT comes from a P/Adj-EPS × Normalized Multiple model -- the approach AlphaVal selected for this company's Stable Earnings Power classification. The live AlphaVal page shows bear, base, and bull scenarios alongside the key assumption behind each.

How does AlphaMadera value RKT?

AlphaVal routes each company to one of ten valuation archetypes based on its business model. RKT was classified as Stable Earnings Power and is valued using P/Adj-EPS × Normalized Multiple, built from RKT's most recent reported fundamentals.

RKT - Rocket Companies, Inc.

Price: -- -- | CONSENSUS: Hold DETAILS | PRICE TARGET: $18.63 DETAILS

AlphaVal

Deterministic, archetype-aware fair value

Stable Earnings Power 40% confidence

Primary model: P/Adj-EPS × Normalized Multiple

Valuation Signal Overvalued Strong

Trading 2458.0% above fair value

Current Price $13.82

Bear Case $0.43 96.9% downside ($0.43 - $13.82) / $13.82 = -96.9% $0.04 × 12x P/E

Fair Value $0.54 96.1% downside ($0.54 - $13.82) / $13.82 = -96.1% $0.04 × 15x P/E

Bull Case $0.65 95.3% downside ($0.65 - $13.82) / $13.82 = -95.3% $0.04 × 18x P/E

Adjust Assumptions

P/E Multiple

15.0x

Adjusted EPS

0.04$

Key Value Driver

Normalized P/E multiple (15x base case)

Terminal Value % of EV

Implied Market Multiple 383.7x

Market is pricing in (growth)

Plain-Language Summary

Applying a 15x P/E to adjusted EPS of $0.04, the base-case value is $0.54 per share.

Analyst Consensus (External Reference)

Never blended into the bear/base/bull estimates above -- shown only as an outside comparison.

Average Target (27 analysts) $18.63

Analyst Range $16.00 – $22.50

Divergence from AlphaVal 97%

Warnings

ℹ Wall Street's average price target is $18.63 (from 27 analysts). Our estimate is 97% below the consensus -- consider that gap carefully.

⚠ This stock is 43% below its 52-week high, with weak or declining earnings. That combination often signals real trouble, even though the valuation below is based on other fundamentals.

Key Risks

Growth DCF inappropriate — terminal value assumptions dominate
EV/EBITDA misleading for regulated businesses where capex is mandated
Regulatory risk is a fat tail not visible in normal multiples