AlphaMadera's AlphaVal page computes MediaAlpha, Inc.'s fair value using a multi-method blend (DCF, comparable-multiples, and Graham-style intrinsic value), then compares it to the current market price to flag MAX as undervalued, fairly valued, or overvalued.

What is MediaAlpha, Inc.'s fair value?

Fair value for MAX is a model output combining discounted cash flow projections, peer-group multiples, and a Graham number floor. The live AlphaVal page shows the blended fair value alongside each method's individual estimate.

How does AlphaMadera value MAX?

AlphaVal uses three primary techniques: a five-year discounted-cash-flow projection with terminal multiple, peer-group multiple analysis (P/E, EV/EBITDA, P/S), and Graham's defensive-investor intrinsic-value formula. Inputs come from MAX's most recent reported fundamentals.

MAX - MediaAlpha, Inc.

Price: -- -- | CONSENSUS: Buy DETAILS | PRICE TARGET: $11.17 DETAILS

AlphaVal

Deterministic, archetype-aware fair value

Stable Earnings Power 65% confidence

Primary model: P/Adj-EPS × Normalized Multiple

Valuation Signal Overvalued Strong

Trading 60.4% above fair value

Current Price $13.37

Bear Case $6.68 50.1% downside ($6.68 - $13.37) / $13.37 = -50.1% $0.40 × 15x P/E

Fair Value $8.34 37.6% downside ($8.34 - $13.37) / $13.37 = -37.6% $0.40 × 19x P/E

Bull Case $10.01 25.1% downside ($10.01 - $13.37) / $13.37 = -25.1% $0.40 × 23x P/E

Adjust Assumptions

P/E Multiple

19.3x

Adjusted EPS

0.4$

Key Value Driver

Normalized P/E multiple (19x base case)

Implied Market Multiple 33.8x

Plain-Language Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $11.17 from 9 analysts, using a 20% weight on analyst consensus. That produces an estimated intrinsic value of $8.34 per share.

Warnings

⚠ The company pays out 1478% of its profits as dividends. That leaves little cushion — the dividend could be cut if business slows down.

ℹ Wall Street's average price target is $11.17 (from 9 analysts). Our estimate is 32% below the consensus -- consider that gap carefully.

Key Risks

Growth DCF inappropriate — terminal value assumptions dominate
EV/EBITDA misleading for regulated businesses where capex is mandated
Regulatory risk is a fat tail not visible in normal multiples