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Escape “Unglammy Valley” with e.l.f. Cosmetic's Soft Glam Satin Foundation

Escape “Unglammy Valley” with e.l.f. Cosmetic's Soft Glam Satin Foundation

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches today the bold new awareness campaign “Unglammy Valley,” highlighting its Soft Glam Satin Foundation. A playful e.l.f. twist on the “uncanny valley” phenomenon, the campaign brings horror and humor to an all-too-relatable beauty nightmare: a foundation base gone wrong. Starring actress Sara Waisglass, e.l.f. delivers unexpected entertainment. The insight into action is simple yet universal – whe.

Sep 07, 2026 08:01 PM • businesswire.com
e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders

e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) announces the latest expansion of its Change the Board Game initiative with the launch of a new 12-week course at the University of California (UC), Berkeley, bringing its mission to democratize access to the highest seats of power directly to the next generation of leaders. e.l.f. Beauty, a champion of positivity, inclusivity and accessibility, created Change the Board Game to help double the rate at which women and people of color ar.

Sep 02, 2026 08:01 AM • businesswire.com
rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

PARIS--(BUSINESS WIRE)--rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), today announced its collection of high-performance, skin-focused products will be available at Sephora online and in most stores across Europe starting Wednesday, 30 September, 2026, following its 2025 rollout with Sephora in the U.S., Canada, and the U.K. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage.

Aug 31, 2026 05:00 AM • businesswire.com
e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls' Sports Participation to Long-Term Workplace Impact

e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls' Sports Participation to Long-Term Workplace Impact

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) and Parity today released a first-of-its-kind research report revealing a powerful, data-backed link between girls' sports participation and women's workplace performance. The study draws on more than 9,500 respondents across the United States, Canada, Germany and the United Kingdom, making it one of the largest and broadest studies of its kind. The findings are clear and consistent: women who played sports in their youth are more like.

Aug 30, 2026 08:01 PM • businesswire.com
e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Brands, comprised of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), will make its state fair debut with an activation at the Minnesota State Fair. As the only official beauty brand sponsor, e.l.f. is meeting its community where they are connecting with the nearly 2 million attendees through the traditions every eye, lip and face loves: food, fun and product gifting. State fairs are community-centric extravaganzas that c.

Aug 25, 2026 08:01 PM • businesswire.com

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