DECK - Deckers Outdoor Corporation
Deckers: HOKA Brand Momentum And Share Gains Vs. Nike Can't Be Denied
Deckers Outdoor remains a compelling value play, with strong sales growth and market share gains despite macro headwinds and a 15% stock pullback. DECK's HOKA brand outpaces competitors, achieving high single-digit revenue growth while Nike faces sales declines, supported by secular fitness trends. Gross and operating margins are improving, aided by a richer full-price sales mix and lower-than-expected tariffs; FY '27 EPS guidance was raised to $7.35–$7.50.
