The Clorox Company logo CLX - The Clorox Company

Price: -- -- | CONSENSUS: Hold DETAILS
STRONG
BUY 0
BUY 4
HOLD 18
SELL 6
STRONG
SELL 0
| PRICE TARGET: $105.50 DETAILS
HIGH: $139.00
LOW: $83.00
MEDIAN: $103.50
CONSENSUS: $105.50
UPSIDE: 10.13%
AlphaVal

AlphaVal

Deterministic, archetype-aware fair value

Stable Earnings Power 80% confidence

Primary model: P/Adj-EPS × Normalized Multiple

Valuation Signal Fair Value Moderate
Trading 16.0% below fair value
Current Price $95.80
Bear Case $93.94 1.9% downside ($93.94 - $95.80) / $95.80 = -1.9% $6.88 × 14x P/E
Fair Value $114.06 19.1% upside ($114.06 - $95.80) / $95.80 = 19.1% $6.88 × 17x P/E
Bull Case $134.20 40.1% upside ($134.20 - $95.80) / $95.80 = 40.1% $6.88 × 20x P/E

Adjust Assumptions

17.0x
6.88$

Key Value Driver

Normalized P/E multiple (17x base case)

Implied Market Multiple 13.9x

Plain-Language Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $105.50 from 28 analysts, using a 25% weight on analyst consensus. That produces an estimated intrinsic value of $114.06 per share.

Warnings

ℹ Dividend-based valuation: $75.51 (below our primary estimate by 35%). Large gaps may signal the dividend doesn't reflect full earning power.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples