AlphaMadera's AlphaVal page classifies The Clorox Company as a Stable Earnings Power business and values it using P/Adj-EPS × Normalized Multiple, then compares the result to the current market price to flag CLX as undervalued, fairly valued, or overvalued.

What is The Clorox Company's fair value?

Fair value for CLX comes from a P/Adj-EPS × Normalized Multiple model -- the approach AlphaVal selected for this company's Stable Earnings Power classification. The live AlphaVal page shows bear, base, and bull scenarios alongside the key assumption behind each.

How does AlphaMadera value CLX?

AlphaVal routes each company to one of ten valuation archetypes based on its business model. CLX was classified as Stable Earnings Power and is valued using P/Adj-EPS × Normalized Multiple, built from CLX's most recent reported fundamentals.

CLX - The Clorox Company

Price: -- -- | CONSENSUS: Hold DETAILS | PRICE TARGET: $100.11 DETAILS

AlphaVal

Deterministic, archetype-aware fair value

Stable Earnings Power 80% confidence

Primary model: P/Adj-EPS × Normalized Multiple

Valuation Signal Overvalued Mild

Trading 4.0% above fair value

Current Price $85.00

Bear Case $67.34 20.8% downside ($67.34 - $85.00) / $85.00 = -20.8% $4.81 × 14x P/E

Fair Value $81.77 3.8% downside ($81.77 - $85.00) / $85.00 = -3.8% $4.81 × 17x P/E

Bull Case $96.20 13.2% upside ($96.20 - $85.00) / $85.00 = 13.2% $4.81 × 20x P/E

Adjust Assumptions

P/E Multiple

17.0x

Adjusted EPS

4.81$

Key Value Driver

Normalized P/E multiple (17x base case)

Terminal Value % of EV

Implied Market Multiple 17.7x

Market is pricing in (growth)

Plain-Language Summary

Applying a 17x P/E to adjusted EPS of $4.81, the base-case value is $81.77 per share. DDM cross-check: $75.10.

Analyst Consensus (External Reference)

Never blended into the bear/base/bull estimates above -- shown only as an outside comparison.

Average Target (29 analysts) $100.11

Analyst Range $83.00 – $127.00

Divergence from AlphaVal 18%

Warnings

⚠ The company pays out 103% of its profits as dividends. That leaves little cushion — the dividend could be cut if business slows down.

Key Risks

Growth DCF inappropriate — terminal value assumptions dominate
EV/EBITDA misleading for regulated businesses where capex is mandated
Regulatory risk is a fat tail not visible in normal multiples