Byrna Technologies Inc. logo BYRN - Byrna Technologies Inc.

Price: -- -- | CONSENSUS: Buy DETAILS
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BUY 5
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| PRICE TARGET: $4.00 DETAILS
HIGH: $4.50
LOW: $3.50
MEDIAN: $4.00
CONSENSUS: $4.00
DOWNSIDE: 17.70%

Stock News

Byrna Technologies: Strong Gross Margins, Weak Demand, And Little To Celebrate

Byrna Technologies: Strong Gross Margins, Weak Demand, And Little To Celebrate

Byrna Technologies (BYRN) offers less-lethal defense products and trades at a discounted valuation but faces severe demand headwinds. Revenue declined 45.7% YoY in Q3 2026, with wholesale sales dropping 61.1%, raising concerns about true end-user demand. Gross margin improvements from outsourcing and a tariff refund are positive, yet persistent net losses and negative adjusted EBITDA highlight ongoing profitability challenges.

Oct 10, 2026 08:10 AM • seekingalpha.com
Byrna Technologies Launches Media Campaign with iHeartMedia's “The Bobby Bones Show” to Expand Mainstream Reach

Byrna Technologies Launches Media Campaign with iHeartMedia's “The Bobby Bones Show” to Expand Mainstream Reach

ANDOVER, Mass., Sept. 29, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced a new marketing partnership with iHeartMedia's “The Bobby Bones Show” – America's #1 country morning show, which reaches millions of listeners across more than 180 station nationwide.

Sep 29, 2026 04:00 AM • globenewswire.com
Byrna Technologies to Report Fiscal Third Quarter 2026 Financial Results on Thursday, October 8, 2026 at 9:00 a.m. ET

Byrna Technologies to Report Fiscal Third Quarter 2026 Financial Results on Thursday, October 8, 2026 at 9:00 a.m. ET

ANDOVER, Mass., Sept. 24, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, will hold a conference call on Thursday, October 8, 2026 at 9:00 a.m.

Sep 24, 2026 04:00 AM • globenewswire.com
Byrna Appoints Retired U.S. Army Brigadier General Rose Lopez Keravuori to Board of Directors

Byrna Appoints Retired U.S. Army Brigadier General Rose Lopez Keravuori to Board of Directors

ANDOVER, Mass., Aug. 12, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced the appointment of retired U.S. Army Brigadier General Rose Lopez Keravuori to its Board of Directors (the “Board”), effective August 10, 2026.

Aug 12, 2026 12:05 PM • globenewswire.com
Byrna Technologies Appoints Marketing Transformation Leader Nate Secor as Senior Vice President of Brand and Marketing

Byrna Technologies Appoints Marketing Transformation Leader Nate Secor as Senior Vice President of Brand and Marketing

ANDOVER, Mass., Aug. 10, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective today, August 10, 2026. Secor will oversee the Company's brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations. He will report directly to Byrna CEO Conn Davis.

Aug 10, 2026 04:00 AM • globenewswire.com
Byrna Technologies Appoints Proven Retail and Omnichannel Sales Leader James White as Senior Vice President of Retail & Channel Growth

Byrna Technologies Appoints Proven Retail and Omnichannel Sales Leader James White as Senior Vice President of Retail & Channel Growth

ANDOVER, Mass., July 20, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced the appointment of James (“Jim”) White as Senior Vice President of Retail & Channel Growth, effective today, July 20, 2026. White will oversee the Company's retail and e-commerce sales channels and report directly to Byrna CEO Conn Davis.

Jul 20, 2026 04:00 AM • globenewswire.com
Byrna Technologies: Selling The Solution Is The Real Challenge

Byrna Technologies: Selling The Solution Is The Real Challenge

Byrna Technologies Inc. faces broad-based sales declines, with Q2 revenues down 42.5% and gross margins collapsing due to inventory write-downs and weak demand. BYRN's main challenge is ineffective marketing and poor website conversion, leading to lower traffic, reduced average order value, and saturation of its initial target audience. Despite execution risks and disappointing sales, BYRN maintains a solid cash position, no debt, and management expects cash to improve through inventory reduction and holiday sales.

Jul 10, 2026 09:32 AM • seekingalpha.com
Byrna Technologies Enters Definitive Agreement to Acquire HERO Defense Systems Assets

Byrna Technologies Enters Definitive Agreement to Acquire HERO Defense Systems Assets

Strategic bolt-on acquisition adds compact everyday-carry personal defense products, expanding Byrna's product portfolio across smaller form factors, lower entry price points, and additional use cases Strategic bolt-on acquisition adds compact everyday-carry personal defense products, expanding Byrna's product portfolio across smaller form factors, lower entry price points, and additional use cases

Jul 08, 2026 12:05 PM • globenewswire.com
Byrna Technologies Selects Acceleration Partners to Expand Creator Network and Relaunch Affiliate Marketing Program

Byrna Technologies Selects Acceleration Partners to Expand Creator Network and Relaunch Affiliate Marketing Program

ANDOVER, Mass., July 07, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced that it has selected Acceleration Partners as its influencer and affiliate marketing agency to build a broader social creator program, relaunch Byrna's affiliate marketing program and improve the Company's ability to measure customer acquisition across its e-commerce channels.

Jul 07, 2026 04:00 AM • globenewswire.com
Byrna Technologies to Report Fiscal Second Quarter 2026 Financial Results on Thursday, July 9, 2026 at 9:00 a.m. ET

Byrna Technologies to Report Fiscal Second Quarter 2026 Financial Results on Thursday, July 9, 2026 at 9:00 a.m. ET

ANDOVER, Mass., June 25, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, will hold a conference call on Thursday, July 9, 2026 at 9:00 a.m.

Jun 25, 2026 04:00 AM • globenewswire.com

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