AlphaMadera's AlphaVal page computes Amazon.com, Inc.'s fair value using a multi-method blend (DCF, comparable-multiples, and Graham-style intrinsic value), then compares it to the current market price to flag AMZN as undervalued, fairly valued, or overvalued.

What is Amazon.com, Inc.'s fair value?

Fair value for AMZN is a model output combining discounted cash flow projections, peer-group multiples, and a Graham number floor. The live AlphaVal page shows the blended fair value alongside each method's individual estimate.

How does AlphaMadera value AMZN?

AlphaVal uses three primary techniques: a five-year discounted-cash-flow projection with terminal multiple, peer-group multiple analysis (P/E, EV/EBITDA, P/S), and Graham's defensive-investor intrinsic-value formula. Inputs come from AMZN's most recent reported fundamentals.

AMZN - Amazon.com, Inc.

Price: -- -- | CONSENSUS: Buy DETAILS | PRICE TARGET: $307.77 DETAILS

AlphaVal

Deterministic, archetype-aware fair value

Platform & Compounding FCF 50% confidence

Primary model: Two-stage FCF DCF

Valuation Signal Fair Value Mild

Trading 5.8% below fair value

Current Price $244.39

Bear Case $176.02 28.0% downside ($176.02 - $244.39) / $244.39 = -28.0% 8% stage 1 growth, 12% discount

Fair Value $259.45 6.2% upside ($259.45 - $244.39) / $244.39 = 6.2% 13% stage 1 growth, 12% discount

Bull Case $347.81 42.3% upside ($347.81 - $244.39) / $244.39 = 42.3% 17% stage 1 growth, 12% discount

Adjust Assumptions

DCF Stage 1 Growth Rate

13.2%

Discount Rate (WACC)

12.0%

Terminal Growth Rate

3.0%

Key Value Driver

FCF growth rate (13% base case)

Terminal Value % of EV 37%

Implied Market Multiple 24.9x

Plain-Language Summary

Our base-case estimate uses a two-stage discounted cash flow model based on free cash flow. We then blend that result with the average analyst price target of $307.77 from 94 analysts, using a 35% weight on analyst consensus. That produces an estimated intrinsic value of $259.45 per share.

Warnings

ℹ This company spends 18% of revenue on big investments like data centers and infrastructure, mostly for growth. We adjusted the cash flow figure to only subtract the upkeep costs, giving a clearer picture of true profitability.

Key Risks

P/E alone misleads — earnings depressed by growth investment
Cyclical or commodity businesses may be misclassified as platforms
Terminal value dominance suggests sensitivity to long-run assumptions