ULTA Ulta Beauty, Inc.
$515.04
Stable Earnings Power 80%
P/Adj-EPS × Normalized Multiple
Moderate · Conviction

Fair Value

Trading 15.8% below fair value

You pay $515.04
Bear $535.25
Fair $611.71
Bull $688.18
Bear $535.25 +3.9% $25.99 × 19x P/E
Fair $611.71 +18.8% $25.99 × 22x P/E
Bull $688.18 +33.6% $25.99 × 24x P/E

Key Value Driver

Normalized P/E multiple (22x base case)

Implied Market Multiple 19.8x

Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $727.36 from 47 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $611.71 per share.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples