MAX
MediaAlpha, Inc.
$13.13
+0.03
(+0.23%)
Mkt Cap
709.84M
Volume
401,193
52W Range
7.09-14.7
Sector
Communication Services
Beta
1.08
EPS (TTM)
0.70
P/E Ratio
18.76
Revenue (TTM)
1.16B
Rev Growth (5Y)
+13.7%
EPS Growth (5Y)
-2.5%
AlphaVal · Fair Value
What we estimate one share is worth
$8.34
Overvalued
strong signal
57.5% above fair value
Modeled from cash flows & growth.
AlphaQuality · Grade · Gated
How strong & durable the business is
F
Stable Earnings Power
30.0 / 100 pillar composite (overridden)
Steady, predictable earnings power — graded A–F vs. similar companies.
Company Description
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
Track Record
Showing latest 4 periods • Swipe for more
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 1.11B | 864.70M | 388.15M | 459.07M | 645.27M | 584.81M | 408.00M | 296.91M |
| Net Income | 25.62M | 16.63M | (40.42M) | (57.67M) | (5.28M) | 14.80M | 17.82M | 18.12M |
| EPS | 0.46 | 0.31 | -0.89 | -1.37 | -0.14 | -0.13 | 0.54 | 0.55 |
| Free Cash Flow | 65.26M | 45.62M | 20.16M | 28.18M | 27.97M | 51.11M | 21.85M | 22.01M |
| FCF / Share | 1.16 | 0.85 | 0.44 | 0.67 | 0.98 | 0.48 | 21.50 | 0.66 |
| Operating CF | 65.60M | 45.87M | 20.23M | 28.27M | 28.62M | 51.41M | 22.14M | 22.65M |
| Total Assets | 383.83M | 262.45M | 153.93M | 170.08M | 289.80M | 210.34M | 105.40M | 87.37M |
| Total Debt | 155.20M | 162.44M | 174.30M | 186.29M | 190.78M | 182.67M | 97.54M | 14.25M |
| Cash & Equiv | 46.88M | 43.27M | 17.27M | 14.54M | 50.56M | 23.55M | 10.03M | 5.66M |
| Book Value | 4.16M | 2.38M | (10.29M) | (15.99M) | (4.34M) | (33.77M) | (113.60M) | 40.48M |
| Return on Equity | 6.16 | 6.99 | N/A | N/A | N/A | N/A | N/A | 0.45 |
| Metric | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | Q4 2023 | Q3 2023 | Q2 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 310.00M | 291.15M | 306.51M | 251.62M | 264.31M | 300.65M | 259.13M | 178.27M | 126.65M | 117.17M | 74.57M | 84.77M |
| Net Income | 11.47M | 31.41M | 14.91M | (18.74M) | (1.95M) | 4.64M | 9.48M | 3.62M | (1.11M) | (2.37M) | (13.50M) | (14.29M) |
| EPS | 0.21 | 0.56 | 0.26 | -0.33 | -0.04 | 0.08 | 0.17 | 0.07 | -0.02 | -0.05 | -0.29 | -0.32 |
| Free Cash Flow | (1.60M) | (7.49M) | 23.55M | 25.55M | 23.64M | 14.48M | 7.61M | 21.48M | 1.64M | 5.28M | (1.42M) | 3.77M |
| FCF / Share | -0.03 | -0.13 | 0.42 | 0.46 | 0.49 | 0.10 | 0.14 | 0.40 | 0.03 | 0.13 | -0.03 | 0.08 |
| Operating CF | (1.56M) | (7.45M) | 23.62M | 25.72M | 23.70M | 14.53M | 8.06M | 21.61M | 1.68M | 5.29M | (1.40M) | 3.79M |
| Total Assets | 367.71M | 383.83M | 266.23M | 249.42M | 239.98M | 262.45M | 236.11M | 198.22M | 153.02M | 153.93M | 133.03M | 140.20M |
| Total Debt | 163.50M | 155.20M | 155.69M | 158.02M | 160.23M | 162.44M | 164.65M | 166.85M | 172.10M | 174.30M | 176.49M | 178.69M |
| Cash & Equiv | 26.05M | 46.88M | 72.34M | 85.38M | 63.56M | 43.27M | 32.30M | 28.66M | 14.47M | 17.27M | 15.20M | 20.03M |
| Book Value | 1.92M | 4.16M | (29.75M) | (3.77M) | 7.92M | 2.38M | (8.36M) | (24.40M) | (19.07M) | (10.29M) | (16.25M) | (16.22M) |
| Return on Equity | 5.98 | 7.55 | N/A | N/A | -0.25 | 1.95 | N/A | N/A | N/A | N/A | N/A | N/A |
MAX News
MediaAlpha Inc (MAX) Shares Fall 6.1% -- What GF Score of 74 Tells Investors
Kaskela Law LLC Announces Investigation of MediaAlpha, Inc. (MAX) and Encourages Long-Term MAX Shareholders to Contact the Firm
MAX Power Mobilizes for Commercial Validation Program at Canada's First Natural Hydrogen Discovery
Southwest MAX Incident Revives Headline Risk for Boeing and Airline Stocks
GameSquare Signs Dairy MAX as Brand Partner for the World of Dance
MediaAlpha To Report Second Quarter 2026 Financial Results on July 29, 2026
MAX Investment: MediaAlpha Board Shareholders are Notified to Contact BFA Law about its Investigation into FTC Settlement and Deceptive Advertising
MediaAlpha: Cheap Enough For The Insurance Ad Recovery
MAX Investigation Notification: The MediaAlpha Board is being Investigated in Connection with Deceptive Advertising Allegations – Contact BFA Law if You Hold Shares
Investor Announcement: Current MediaAlpha Shareholders are Notified to Contact BFA Law about its Pending Investigation into the Board and the FTC Settlement