MAX
MediaAlpha, Inc.
$11.88
-0.02
(-0.17%)
Mkt Cap
629.35M
Volume
516,417
52W Range
7.09-14.7
Sector
Communication Services
Beta
1.15
EPS (TTM)
1.75 USD
P/E Ratio
6.79
Revenue (TTM)
1.22B USD
Rev Growth (5Y)
+13.7%
EPS Growth (5Y)
-2.5%
AlphaVal · Fair Value
What we estimate one share is worth
$24.87
Undervalued
strong signal
52.2% below fair value
Modeled from cash flows & growth.
AlphaQuality · Grade · Gated
How strong & durable the business is
F
Platform & Compounding FCF
30.0 / 100 pillar composite (overridden)
A platform business that compounds free cash flow — graded A–F vs. similar companies.
Company Description
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
Track Record
Showing latest 4 periods • Swipe for more
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 1.11B | 864.70M | 388.15M | 459.07M | 645.27M | 584.81M | 408.00M | 296.91M |
| Net Income | 25.62M | 16.63M | (40.42M) | (57.67M) | (5.28M) | 14.80M | 17.82M | 18.12M |
| EPS | 0.46 | 0.31 | -0.89 | -1.37 | -0.14 | -0.13 | 0.54 | 0.55 |
| Free Cash Flow | 65.26M | 45.62M | 20.16M | 28.18M | 27.97M | 51.11M | 21.85M | 22.01M |
| FCF / Share | 1.16 | 0.86 | 0.44 | 0.67 | 0.98 | 0.48 | 21.50 | 0.66 |
| Operating CF | 65.60M | 45.87M | 20.23M | 28.27M | 28.62M | 51.41M | 22.14M | 22.65M |
| Total Assets | 383.83M | 262.45M | 153.93M | 170.08M | 289.80M | 210.34M | 105.40M | 87.37M |
| Total Debt | 155.20M | 162.44M | 174.30M | 186.29M | 190.78M | 182.67M | 97.54M | 14.25M |
| Cash & Equiv | 46.88M | 43.27M | 17.27M | 14.54M | 50.56M | 23.55M | 10.03M | 5.66M |
| Book Value | 4.16M | 2.38M | (10.29M) | (15.99M) | (4.34M) | (33.77M) | (113.60M) | 40.48M |
| Return on Equity | 6.16 | 6.99 | N/A | N/A | N/A | N/A | N/A | 0.45 |
| Metric | Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | Q4 2023 | Q3 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 316.88M | 310.00M | 291.15M | 306.51M | 251.62M | 264.31M | 300.65M | 259.13M | 178.27M | 126.65M | 117.17M | 74.57M |
| Net Income | 39.44M | 11.47M | 31.41M | 14.91M | (18.74M) | (1.95M) | 4.64M | 9.48M | 3.62M | (1.11M) | (2.37M) | (13.50M) |
| EPS | 0.72 | 0.21 | 0.56 | 0.26 | -0.33 | -0.04 | 0.08 | 0.17 | 0.07 | -0.02 | -0.05 | -0.29 |
| Free Cash Flow | 41.81M | (1.60M) | (7.49M) | 23.55M | 25.55M | 23.64M | 14.48M | 7.61M | 21.48M | 1.64M | 5.28M | (1.42M) |
| FCF / Share | 0.76 | -0.03 | -0.13 | 0.42 | 0.46 | 0.49 | 0.26 | 0.14 | 0.40 | 0.03 | 0.13 | -0.03 |
| Operating CF | 42.59M | (1.56M) | (7.45M) | 23.62M | 25.72M | 23.70M | 14.53M | 8.06M | 21.61M | 1.68M | 5.29M | (1.40M) |
| Total Assets | 359.82M | 367.71M | 383.83M | 266.23M | 249.42M | 239.98M | 262.45M | 236.11M | 198.22M | 153.02M | 153.93M | 133.03M |
| Total Debt | 176.71M | 163.50M | 155.20M | 155.69M | 158.02M | 160.23M | 162.44M | 164.65M | 166.85M | 172.10M | 174.30M | 176.49M |
| Cash & Equiv | 23.75M | 26.05M | 46.88M | 72.34M | 85.38M | 63.56M | 43.27M | 32.30M | 28.66M | 14.47M | 17.27M | 15.20M |
| Book Value | 28.41M | 1.92M | 4.16M | (29.75M) | (3.77M) | 7.92M | 2.38M | (8.36M) | (24.40M) | (19.07M) | (10.29M) | (16.25M) |
| Return on Equity | 1.39 | 5.98 | 7.55 | N/A | N/A | -0.25 | 1.95 | N/A | N/A | N/A | N/A | N/A |
MAX News
MAX Gears Up to Report Q3 Earnings: What Is in the Cards?
Starfighters Space to Participate in NASA's MAX POWER Airshow at Kennedy Space Center
MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average
MediaAlpha To Report Third Quarter 2026 Financial Results on October 28, 2026
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