MAX
MediaAlpha, Inc.
$11.65
-0.09
(-0.77%)
Mkt Cap
617.17M
Volume
944,055
52W Range
7.09-14.7
Sector
Communication Services
Beta
1.16
EPS (TTM)
1.75 USD
P/E Ratio
6.66
Revenue (TTM)
1.22B USD
Rev Growth (5Y)
+13.7%
EPS Growth (5Y)
-2.5%
AlphaVal · Fair Value
What we estimate one share is worth
$24.87
Undervalued
strong signal
53.1% below fair value
Modeled from cash flows & growth.
AlphaQuality · Grade · Gated
How strong & durable the business is
F
Platform & Compounding FCF
30.0 / 100 pillar composite (overridden)
A platform business that compounds free cash flow — graded A–F vs. similar companies.
Company Description
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
Track Record
Showing latest 4 periods • Swipe for more
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 1.11B | 864.70M | 388.15M | 459.07M | 645.27M | 584.81M | 408.00M | 296.91M |
| Net Income | 25.62M | 16.63M | (40.42M) | (57.67M) | (5.28M) | 14.80M | 17.82M | 18.12M |
| EPS | 0.46 | 0.31 | -0.89 | -1.37 | -0.14 | -0.13 | 0.54 | 0.55 |
| Free Cash Flow | 65.26M | 45.62M | 20.16M | 28.18M | 27.97M | 51.11M | 21.85M | 22.01M |
| FCF / Share | 1.16 | 0.86 | 0.44 | 0.67 | 0.98 | 0.48 | 21.50 | 0.66 |
| Operating CF | 65.60M | 45.87M | 20.23M | 28.27M | 28.62M | 51.41M | 22.14M | 22.65M |
| Total Assets | 383.83M | 262.45M | 153.93M | 170.08M | 289.80M | 210.34M | 105.40M | 87.37M |
| Total Debt | 155.20M | 162.44M | 174.30M | 186.29M | 190.78M | 182.67M | 97.54M | 14.25M |
| Cash & Equiv | 46.88M | 43.27M | 17.27M | 14.54M | 50.56M | 23.55M | 10.03M | 5.66M |
| Book Value | 4.16M | 2.38M | (10.29M) | (15.99M) | (4.34M) | (33.77M) | (113.60M) | 40.48M |
| Return on Equity | 6.16 | 6.99 | N/A | N/A | N/A | N/A | N/A | 0.45 |
| Metric | Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | Q4 2023 | Q3 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 316.88M | 310.00M | 291.15M | 306.51M | 251.62M | 264.31M | 300.65M | 259.13M | 178.27M | 126.65M | 117.17M | 74.57M |
| Net Income | 39.44M | 11.47M | 31.41M | 14.91M | (18.74M) | (1.95M) | 4.64M | 9.48M | 3.62M | (1.11M) | (2.37M) | (13.50M) |
| EPS | 0.72 | 0.21 | 0.56 | 0.26 | -0.33 | -0.04 | 0.08 | 0.17 | 0.07 | -0.02 | -0.05 | -0.29 |
| Free Cash Flow | 41.81M | (1.60M) | (7.49M) | 23.55M | 25.55M | 23.64M | 14.48M | 7.61M | 21.48M | 1.64M | 5.28M | (1.42M) |
| FCF / Share | 0.76 | -0.03 | -0.13 | 0.42 | 0.46 | 0.49 | 0.26 | 0.14 | 0.40 | 0.03 | 0.13 | -0.03 |
| Operating CF | 42.59M | (1.56M) | (7.45M) | 23.62M | 25.72M | 23.70M | 14.53M | 8.06M | 21.61M | 1.68M | 5.29M | (1.40M) |
| Total Assets | 359.82M | 367.71M | 383.83M | 266.23M | 249.42M | 239.98M | 262.45M | 236.11M | 198.22M | 153.02M | 153.93M | 133.03M |
| Total Debt | 176.71M | 163.50M | 155.20M | 155.69M | 158.02M | 160.23M | 162.44M | 164.65M | 166.85M | 172.10M | 174.30M | 176.49M |
| Cash & Equiv | 23.75M | 26.05M | 46.88M | 72.34M | 85.38M | 63.56M | 43.27M | 32.30M | 28.66M | 14.47M | 17.27M | 15.20M |
| Book Value | 28.41M | 1.92M | 4.16M | (29.75M) | (3.77M) | 7.92M | 2.38M | (8.36M) | (24.40M) | (19.07M) | (10.29M) | (16.25M) |
| Return on Equity | 1.39 | 5.98 | 7.55 | N/A | N/A | -0.25 | 1.95 | N/A | N/A | N/A | N/A | N/A |
MAX News
Johnson & Johnson Receives CE Marking for ACUVUE OASYS MAX Reusable Contact Lenses
MAX Power Drills into Highest Natural Hydrogen Readings to Date in Third and Fourth Wells at Lawson as Discovery Expands
MediaAlpha Announces Chief Financial Officer Transition
BODi Launches MAX BUILT by Shaun T to Meet Growing Consumer Demand for Strength Training
First Atlantic Nickel & Cobalt Attends the Defense Industrial Base Accelerator (DIBX) 2026, Showcasing Awaruite (Ni-Fe-Co Alloy) Samples Processed with ONSHORE MAX™ Into an Alloy Concentrate Up to 71.9% Nickel and 1.76% Cobalt from the Pipestone XL Project: Addressing North America's Midstream Critical Mineral Processing Bottleneck
Real and RE/MAX Holdings Announce Completion of Business Combination
JPMorgan's Top Consumer Tech Picks: 5 Stocks It Likes Right Now
Real and RE/MAX Holdings Announce Real's Receipt of Court Approval of Proposed Arrangement in Connection with Proposed Combination
MAX Power Shareholders Approve Sprott Control Person Resolution
Real and RE/MAX Holdings Announce Preliminary Results for Election of Form of Merger Consideration by REMAX Stockholders and Expected Timing of Real Share Consolidation