HUBS HubSpot, Inc.
$201.97
High-Growth Software 80%
Revenue × Terminal Margin DCF
Strong · Conviction

Undervalued

Trading 58.7% below fair value

You pay $201.97
Bear $237.14
Fair $489.05
Bull $802.41
Bear $237.14 +17.4% 15% rev growth, 21% terminal margin
Fair $489.05 +142.1% 26% rev growth, 28% terminal margin
Bull $802.41 +297.3% 33% rev growth, 32% terminal margin

Key Value Driver

Revenue growth (26%) × margin expansion to 28%

Terminal Value % of EV 58%
Implied Market Multiple 2.9x

Summary

Our base-case estimate uses a discounted cash flow model based on revenue growth and long-run free cash flow margins. We then blend that result with the average analyst price target of $285.14 from 47 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $489.05 per share.

Warnings

Gross margin of 84% means each dollar of revenue is highly profitable. As the company grows, overhead costs should shrink as a share of revenue, boosting overall profits.
Wall Street's average price target is $285.14 (from 47 analysts). Our estimate is 102% above the consensus -- consider that gap carefully.

Key Risks

  • Current FCF misleads — the model values future margins, not today's cash
  • SBC dilution is the hidden tax: 2-4% annual share growth compounds fast
  • Revenue deceleration is inevitable — the question is when and how steep