HUBS HubSpot, Inc.
$260.87
High-Growth Software 80%
Revenue × Terminal Margin DCF
Strong · Conviction

Undervalued

Trading 50.8% below fair value

You pay $260.87
Bear $268.90
Fair $530.29
Bull $845.59
Bear $268.90 +3.1% 14% rev growth, 21% terminal margin
Fair $530.29 +103.3% 24% rev growth, 28% terminal margin
Bull $845.59 +224.1% 31% rev growth, 32% terminal margin

Adjust Assumptions

24.0%
28.0%
12.0%

Key Value Driver

Revenue growth (24%) × margin expansion to 28%

Terminal Value % of EV 58%
Implied Market Multiple 3.8x

Analyst Consensus (External Reference)

Never blended into the bear/base/bull estimates above.

Average Target (47 analysts) $242.05
Divergence from AlphaVal 119%

Summary

Projecting 24% revenue growth with FCF margins expanding from 23% to 28% over 10 years, discounted at 12%, the base-case value is $530.29 per share.

Warnings

Gross margin of 84% means each dollar of revenue is highly profitable. As the company grows, overhead costs should shrink as a share of revenue, boosting overall profits.
Wall Street's average price target is $242.05 (from 47 analysts). Our estimate is 119% above the consensus -- consider that gap carefully.

Key Risks

  • Current FCF misleads — the model values future margins, not today's cash
  • SBC dilution is the hidden tax: 2-4% annual share growth compounds fast
  • Revenue deceleration is inevitable — the question is when and how steep