SMG The Scotts Miracle-Gro Company
$65.48
Cyclical & Capital-Intensive 80%
Normalized Earnings × Cycle Multiple
Moderate · Conviction

Overvalued

Trading 27.4% above fair value

You pay $65.48
Bear $31.62
Fair $51.38
Bull $71.15
Bear $31.62 -51.7% $6.81 × 7x + net cash
Fair $51.38 -21.5% $6.81 × 10x + net cash
Bull $71.15 +8.7% $6.81 × 12x + net cash

Key Value Driver

Through-cycle normalized EPS ($6.81)

Implied Market Multiple 9.6x

Summary

Our base-case estimate uses Normalized Earnings × Cycle Multiple. We then blend that result with the average analyst price target of $72.75 from 17 analysts, using a 25% weight on analyst consensus. That produces an estimated intrinsic value of $51.38 per share.

Warnings

This company has a built-in lending arm whose debt is mixed in with the main business. We capped the debt adjustment to avoid overstating what the core business owes.
Wall Street's average price target is $72.75 (from 17 analysts). Our estimate is 39% below the consensus -- consider that gap carefully.

Key Risks

  • Standard 10-year DCF produces unreliable terminal values for cyclicals
  • 'Cheap' P/E at cycle peak is the most common value trap — normalize first
  • Captive finance subsidiaries have different risk profiles from manufacturing