SMG The Scotts Miracle-Gro Company
$60.43
Cyclical & Capital-Intensive 80%
Normalized Earnings × Cycle Multiple
Strong · Conviction

Overvalued

Trading 216.2% above fair value

You pay $60.43
Bear $14.08
Fair $19.11
Bull $24.14
Bear $14.08 -76.7% $2.01 × 7x
Fair $19.11 -68.4% $2.01 × 10x
Bull $24.14 -60.0% $2.01 × 12x

Adjust Assumptions

9.5x
2.01$

Key Value Driver

Through-cycle normalized EPS ($2.01)

Implied Market Multiple 30.0x

Analyst Consensus (External Reference)

Never blended into the bear/base/bull estimates above.

Average Target (17 analysts) $77.25
Divergence from AlphaVal 75%

Summary

Using 7-year normalized EPS of $2.01 at a 10x cycle multiple, the base-case value is $19.11 per share.

Warnings

This company has a built-in lending arm whose debt is mixed in with the main business. We capped the debt adjustment to avoid overstating what the core business owes.
Wall Street's average price target is $77.25 (from 17 analysts). Our estimate is 75% below the consensus -- consider that gap carefully.

Key Risks

  • Standard 10-year DCF produces unreliable terminal values for cyclicals
  • 'Cheap' P/E at cycle peak is the most common value trap — normalize first
  • Captive finance subsidiaries have different risk profiles from manufacturing