RGR Sturm, Ruger & Company, Inc.
$37.22
Cyclical & Capital-Intensive 80%
Normalized Earnings × Cycle Multiple
Strong · Conviction

Undervalued

Trading 48.3% below fair value

You pay $37.22
Bear $58.86
Fair $71.94
Bull $85.02
Bear $58.86 +58.1% $3.27 × 18x
Fair $71.94 +93.3% $3.27 × 22x
Bull $85.02 +128.4% $3.27 × 26x

Adjust Assumptions

22.0x
3.27$

Key Value Driver

Through-cycle normalized EPS ($3.27)

Implied Market Multiple 11.4x

Analyst Consensus (External Reference)

Never blended into the bear/base/bull estimates above.

Average Target (12 analysts) $46.00
Divergence from AlphaVal 56%

Summary

Using 7-year normalized EPS of $3.27 at a 22x cycle multiple, the base-case value is $71.94 per share. P/TBV cross-check: 2.2x.

Warnings

Price-to-book value of 2.2x is above the normal range for this type of business (0.7x-2.0x). The stock may already price in a strong cycle.
Wall Street's average price target is $46.00 (from 12 analysts). Our estimate is 56% above the consensus -- consider that gap carefully.

Key Risks

  • Standard 10-year DCF produces unreliable terminal values for cyclicals
  • 'Cheap' P/E at cycle peak is the most common value trap — normalize first
  • Captive finance subsidiaries have different risk profiles from manufacturing