RGR Sturm, Ruger & Company, Inc.
$40.04
Cyclical & Capital-Intensive 80%
Normalized Earnings × Cycle Multiple
Strong · Conviction

Undervalued

Trading 60.4% below fair value

You pay $40.04
Bear $83.59
Fair $101.05
Bull $118.51
Bear $83.59 +108.8% $4.96 × 18x + net cash
Fair $101.05 +152.4% $4.96 × 22x + net cash
Bull $118.51 +196.0% $4.96 × 26x + net cash

Key Value Driver

Through-cycle normalized EPS ($4.96)

Implied Market Multiple 8.1x

Summary

Our base-case estimate uses Normalized Earnings × Cycle Multiple. We then blend that result with the average analyst price target of $46.00 from 12 analysts, using a 20% weight on analyst consensus. That produces an estimated intrinsic value of $101.05 per share.

Warnings

Price-to-book value of 2.3x is above the normal range for this type of business (0.7x-2.0x). The stock may already price in a strong cycle.
Wall Street's average price target is $46.00 (from 12 analysts). Our estimate is 150% above the consensus -- consider that gap carefully.

Key Risks

  • Standard 10-year DCF produces unreliable terminal values for cyclicals
  • 'Cheap' P/E at cycle peak is the most common value trap — normalize first
  • Captive finance subsidiaries have different risk profiles from manufacturing