PFG Principal Financial Group, Inc.
$103.85
Banks, Insurers & Asset Managers 85%
P/Tangible Book × ROE Quality
Mild · Conviction

Fair Value

Trading 6.9% below fair value

You pay $103.85
Bear $78.10
Fair $111.56
Bull $145.03
Bear $78.10 -24.8% ROTCE 18.0% → 2.67x TBV
Fair $111.56 +7.4% ROTCE 24.0% → 3.82x TBV
Bull $145.03 +39.7% ROTCE 27.6% → 4.00x TBV

Key Value Driver

ROTCE (24.0%) vs. cost of equity (9.2%)

Implied Market Multiple 4.54x

Summary

Our base-case estimate uses P/Tangible Book × ROE Quality. We then blend that result with the average analyst price target of $98.86 from 25 analysts, using a 25% weight on analyst consensus. That produces an estimated intrinsic value of $111.56 per share.

Warnings

Traditional cash flow models don't work well for banks — lending activity distorts how much cash the business actually generates.
Common valuation shortcuts don't apply here — for banks, interest payments are a core business cost, not overhead.
Dividend-based valuation: $71.70 (38% below our primary estimate). Large gaps suggest the dividend may not fully reflect the company's value.

Key Risks

  • Book value quality matters as much as level — check loan loss reserves
  • Interest rate sensitivity creates non-linear earnings surprises
  • Insurance reserving is actuarial, not financial — errors emerge slowly