KR The Kroger Co.
$67.25
Stable Earnings Power 80%
P/Adj-EPS × Normalized Multiple
Strong · Conviction

Overvalued

Trading 42.5% above fair value

You pay $67.25
Bear $39.33
Fair $47.20
Bull $55.07
Bear $39.33 -41.5% $2.96 × 10x P/E
Fair $47.20 -29.8% $2.96 × 12x P/E
Bull $55.07 -18.1% $2.96 × 14x P/E

Key Value Driver

Normalized P/E multiple (12x base case)

Implied Market Multiple 22.7x

Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $74.45 from 44 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $47.20 per share.

Warnings

The company's reported profits differ from official accounting profits by 92%. Check what costs are being left out of the adjusted number.
The company pays out 91% of its profits as dividends. That leaves little cushion — the dividend could be cut if business slows down.
Wall Street's average price target is $74.45 (from 44 analysts). Our estimate is 52% below the consensus -- consider that gap carefully.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples