KR The Kroger Co.
$57.78
Stable Earnings Power 80%
P/Adj-EPS × Normalized Multiple
Moderate · Conviction

Overvalued

Trading 24.7% above fair value

You pay $57.78
Bear $38.61
Fair $46.34
Bull $54.06
Bear $38.61 -33.2% $2.96 × 10x P/E
Fair $46.34 -19.8% $2.96 × 12x P/E
Bull $54.06 -6.4% $2.96 × 14x P/E

Key Value Driver

Normalized P/E multiple (12x base case)

Implied Market Multiple 19.5x

Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $71.58 from 44 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $46.34 per share.

Warnings

The company's reported profits differ from official accounting profits by 92%. Check what costs are being left out of the adjusted number.
The company pays out 94% of its profits as dividends. That leaves little cushion — the dividend could be cut if business slows down.
Wall Street's average price target is $71.58 (from 44 analysts). Our estimate is 50% below the consensus -- consider that gap carefully.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples