HSY The Hershey Company
$194.78
Stable Earnings Power 80%
P/Adj-EPS × Normalized Multiple
Moderate · Conviction

Overvalued

Trading 21.0% above fair value

You pay $194.78
Bear $132.56
Fair $160.96
Bull $189.37
Bear $132.56 -31.9% $7.96 × 14x P/E
Fair $160.96 -17.4% $7.96 × 17x P/E
Bull $189.37 -2.8% $7.96 × 20x P/E

Key Value Driver

Normalized P/E multiple (17x base case)

Implied Market Multiple 24.5x

Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $220.79 from 35 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $160.96 per share.

Warnings

The company's reported profits differ from official accounting profits by 83%. Check what costs are being left out of the adjusted number.
The company pays out 130% of its profits as dividends. That leaves little cushion — the dividend could be cut if business slows down.
Wall Street's average price target is $220.79 (from 35 analysts). Our estimate is 39% below the consensus -- consider that gap carefully.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples