HSY The Hershey Company
$172.14
Stable Earnings Power 80%
P/Adj-EPS × Normalized Multiple
Mild · Conviction

Overvalued

Trading 7.5% above fair value

You pay $172.14
Bear $131.83
Fair $160.08
Bull $188.33
Bear $131.83 -23.4% $7.96 × 14x P/E
Fair $160.08 -7.0% $7.96 × 17x P/E
Bull $188.33 +9.4% $7.96 × 20x P/E

Key Value Driver

Normalized P/E multiple (17x base case)

Implied Market Multiple 21.6x

Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $217.85 from 35 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $160.08 per share.

Warnings

The company's reported profits differ from official accounting profits by 83%. Check what costs are being left out of the adjusted number.
The company pays out 130% of its profits as dividends. That leaves little cushion — the dividend could be cut if business slows down.
Wall Street's average price target is $217.85 (from 35 analysts). Our estimate is 38% below the consensus -- consider that gap carefully.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples