HOG

Harley-Davidson, Inc.
$25.11
-0.28 (-1.10%)
Mkt Cap 2.64B
Volume 1,211,212
52W Range 17.09-31.25
Sector Consumer Cyclical
Beta 1.27
EPS (TTM) 1.81
P/E Ratio 13.87
Revenue (TTM) 4.32B
Rev Growth (5Y) +2.0%
EPS Growth (5Y) +219.3%
AlphaVal · Fair Value
What we estimate one share is worth
$23.79
Overvalued weak signal
5.6% above fair value
Modeled from cash flows & growth.
AlphaQuality · Grade
How strong & durable the business is
B-
Cyclical & Capital-Intensive
66.0 / 100 composite
A capital-heavy business that swings with its cycle — graded A–F vs. similar companies.

Company Description

Track Record

Showing latest 4 periods • Swipe for more
Metric 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014
Revenue 4.47B 5.19B 5.84B 5.76B 5.34B 4.05B 5.36B 5.72B 5.65B 6.00B 6.00B 6.23B
Net Income 338.74M 455.36M 706.59M 741.41M 650.02M 1.30M 423.63M 531.45M 521.76M 692.16M 752.21M 844.61M
EPS 2.82 3.46 4.96 5.01 4.23 0.01 2.70 3.21 3.03 3.85 3.71 3.90
Free Cash Flow 415.24M 867.27M 547.48M 396.79M 855.52M 1.05B 686.83M 992.40M 798.77M 918.08M 840.14M 914.36M
FCF / Share 3.46 6.60 3.85 2.68 5.56 6.83 4.37 5.99 4.64 5.11 4.15 4.23
Operating CF 568.92M 1.06B 754.89M 548.46M 975.70M 1.18B 868.27M 1.21B 1.01B 1.17B 1.10B 1.15B
Total Assets 8.04B 11.88B 12.14B 11.49B 11.05B 12.01B 10.53B 10.67B 9.97B 9.89B 9.97B 9.53B
Total Debt 3.05B 7.03B 7.20B 6.96B 6.94B 9.03B 7.51B 7.60B 6.99B 6.81B 6.87B 5.50B
Cash & Equiv 3.09B 1.59B 1.53B 1.43B 1.87B 3.26B 833.87M 1.20B 687.52M 759.98M 722.21M 906.68M
Book Value 3.14B 3.17B 3.25B 2.90B 2.55B 1.72B 1.80B 1.77B 1.84B 1.92B 1.84B 2.91B
Return on Equity 0.11 0.14 0.22 0.26 0.25 0.00 0.23 0.30 0.28 0.36 0.41 0.29
HOG News
Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026
Jul 07, 2026 02:00 PM · prnewswire.com
Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart
Jun 20, 2026 03:45 AM · seekingalpha.com
Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'
Jun 11, 2026 12:43 PM · nypost.com
Harley-Davidson to bring Revolution Max production back to US
Jun 09, 2026 06:08 AM · reuters.com
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities
Jun 09, 2026 05:15 AM · prnewswire.com
Why is this Wealth Manager Buying 1 Million Shares of Harley Davidson?
Jun 08, 2026 11:32 AM · fool.com
Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership
Jun 05, 2026 11:22 AM · foxbusiness.com
Harley-Davidson (HOG) Up 1.7% Since Last Earnings Report: Can It Continue?
Jun 04, 2026 08:36 AM · zacks.com
Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'
Jun 03, 2026 10:05 AM · nypost.com
Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference
Jun 02, 2026 08:06 AM · prnewswire.com