HOG

Harley-Davidson, Inc.
$28.30
+0.63 (+2.28%)
Mkt Cap 2.98B
Volume 1,296,875
52W Range 17.09-31.25
Sector Consumer Cyclical
Beta 1.30
EPS (TTM) 1.66 USD
P/E Ratio 17.05
Revenue (TTM) 4.11B USD
Rev Growth (5Y) +2.0%
EPS Growth (5Y) +219.3%
AlphaVal · Fair Value
What we estimate one share is worth
$39.81
Undervalued moderate signal
28.9% below fair value
Modeled from cash flows & growth.
AlphaQuality · Grade
How strong & durable the business is
B
Cyclical & Capital-Intensive
70.0 / 100 composite
A capital-heavy business that swings with its cycle — graded A–F vs. similar companies.

Company Description

Track Record

Showing latest 4 periods • Swipe for more
Metric 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014
Revenue 4.47B 5.19B 5.84B 5.76B 5.34B 4.05B 5.36B 5.72B 5.65B 6.00B 6.00B 6.23B
Net Income 338.74M 455.36M 706.59M 741.41M 650.02M 1.30M 423.63M 531.45M 521.76M 692.16M 752.21M 844.61M
EPS 2.82 3.46 4.96 5.01 4.23 0.01 2.70 3.21 3.03 3.85 3.71 3.90
Free Cash Flow 415.24M 867.27M 547.48M 396.79M 855.52M 1.05B 686.83M 992.40M 798.77M 918.08M 840.14M 914.36M
FCF / Share 3.46 6.60 3.85 2.68 5.56 6.83 4.37 5.99 4.64 5.11 4.15 4.23
Operating CF 568.92M 1.06B 754.89M 548.46M 975.70M 1.18B 868.27M 1.21B 1.01B 1.17B 1.10B 1.15B
Total Assets 8.04B 11.88B 12.14B 11.49B 11.05B 12.01B 10.53B 10.67B 9.97B 9.89B 9.97B 9.53B
Total Debt 3.05B 7.03B 7.20B 6.96B 6.94B 9.03B 7.51B 7.60B 6.99B 6.81B 6.87B 5.50B
Cash & Equiv 3.09B 1.59B 1.53B 1.43B 1.87B 3.26B 833.87M 1.20B 687.52M 759.98M 722.21M 906.68M
Book Value 3.14B 3.17B 3.25B 2.90B 2.55B 1.72B 1.80B 1.77B 1.84B 1.92B 1.84B 2.91B
Return on Equity 0.11 0.14 0.22 0.26 0.25 0.00 0.23 0.30 0.28 0.36 0.41 0.29
HOG News
Harley-Davidson, Inc. Declares Dividend
Sep 03, 2026 02:15 PM · prnewswire.com
Zacks Industry Outlook General Motors, PACCAR, Ford and Harley-Davidson
Aug 28, 2026 12:11 AM · zacks.com
4 Domestic Auto Biggies Poised to Benefit From Industry Resilience
Aug 27, 2026 07:41 AM · zacks.com
Algert Global LLC Reduces Stock Holdings in Harley-Davidson, Inc. $HOG
Aug 26, 2026 11:35 PM · defenseworld.net
Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG
Aug 14, 2026 11:33 PM · defenseworld.net
Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet
Aug 01, 2026 05:00 AM · benzinga.com
Dimensional Fund Advisors LP Sells 761,284 Shares of Harley-Davidson, Inc. $HOG
Jul 29, 2026 12:13 AM · defenseworld.net
Looking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG)
Jul 28, 2026 05:56 AM · zacks.com
Bank of New York Mellon Corp Purchases 163,762 Shares of Harley-Davidson, Inc. $HOG
Jul 25, 2026 12:43 AM · defenseworld.net
Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
Jul 24, 2026 08:11 AM · zacks.com