HOG
Company Description
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Track Record
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 4.47B | 5.19B | 5.84B | 5.76B | 5.34B | 4.05B | 5.36B | 5.72B | 5.65B | 6.00B | 6.00B | 6.23B |
| Net Income | 338.74M | 455.36M | 706.59M | 741.41M | 650.02M | 1.30M | 423.63M | 531.45M | 521.76M | 692.16M | 752.21M | 844.61M |
| EPS | 2.82 | 3.46 | 4.96 | 5.01 | 4.23 | 0.01 | 2.70 | 3.21 | 3.03 | 3.85 | 3.71 | 3.90 |
| Free Cash Flow | 415.24M | 867.27M | 547.48M | 396.79M | 855.52M | 1.05B | 686.83M | 992.40M | 798.77M | 918.08M | N/A | N/A |
| FCF / Share | 3.46 | 6.60 | 3.85 | 2.68 | 5.56 | 6.83 | 4.37 | 5.99 | 4.64 | 5.11 | N/A | N/A |
| Operating CF | 568.92M | 1.06B | 754.89M | 548.46M | 975.70M | 1.18B | 868.27M | 1.21B | 1.01B | 1.17B | N/A | N/A |
| Total Assets | 8.04B | 11.88B | 12.14B | 11.49B | 11.05B | 12.01B | 10.53B | 10.67B | 9.97B | 9.89B | N/A | N/A |
| Total Debt | 3.05B | 7.03B | 7.20B | 6.96B | 6.94B | 9.03B | 7.51B | 7.60B | 6.99B | 6.81B | N/A | N/A |
| Cash & Equiv | 3.09B | 1.59B | 1.53B | 1.43B | 1.87B | 3.26B | 833.87M | 1.20B | 687.52M | 759.98M | N/A | N/A |
| Book Value | 3.14B | 3.17B | 3.25B | 2.90B | 2.55B | 1.72B | 1.80B | 1.77B | 1.84B | 1.92B | N/A | N/A |
| Return on Equity | 0.11 | 0.14 | 0.22 | 0.26 | 0.25 | 0.00 | 0.23 | 0.30 | 0.28 | 0.36 | N/A | N/A |
| Metric | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | Q4 2023 | Q3 2023 | Q2 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 1.17B | 496.16M | 1.34B | 1.31B | 1.33B | 687.61M | 1.15B | 1.62B | 1.73B | 1.05B | 1.55B | 1.45B |
| Net Income | 24.77M | (279.30M) | 377.37M | 107.57M | 133.10M | (116.89M) | 119.04M | 218.27M | 234.94M | 25.81M | 198.65M | 178.04M |
| EPS | 0.23 | -2.44 | 3.13 | 0.89 | 1.07 | -0.93 | 0.92 | 1.64 | 1.73 | 0.19 | 1.40 | 1.24 |
| Free Cash Flow | (259.81M) | 100.43M | (129.12M) | 332.37M | 111.56M | 77.04M | 300.42M | 432.17M | 57.64M | (20.38M) | 243.87M | 322.43M |
| FCF / Share | -2.36 | 0.88 | -1.07 | 2.71 | 0.90 | 0.61 | 2.31 | 3.24 | 0.42 | -0.15 | 1.72 | 2.25 |
| Operating CF | (228.02M) | 152.02M | (92.59M) | 367.96M | 141.53M | 133.18M | 353.01M | 473.64M | 104.00M | 48.12M | 296.25M | 363.84M |
| Total Assets | 7.25B | 8.04B | 10.57B | 12.05B | 12.38B | 11.88B | 13.03B | 12.76B | 12.33B | 12.14B | 12.46B | 12.02B |
| Total Debt | 2.20B | 3.05B | 5.21B | 6.91B | 7.35B | 7.03B | 7.85B | 7.51B | 7.26B | 7.20B | 7.36B | 7.12B |
| Cash & Equiv | 1.81B | 3.09B | 1.83B | 1.59B | 1.93B | 1.59B | 2.24B | 1.85B | 1.46B | 1.53B | 1.88B | 1.52B |
| Book Value | 3.06B | 3.14B | 3.57B | 3.32B | 3.18B | 3.17B | 3.43B | 3.44B | 3.34B | 3.25B | 3.31B | 3.19B |
| Return on Equity | 0.01 | -0.09 | 0.11 | 0.03 | 0.04 | -0.04 | 0.03 | 0.06 | 0.07 | 0.01 | 0.06 | 0.06 |