HFWA Heritage Financial Corporation
$27.18
Banks, Insurers & Asset Managers 85%
P/Tangible Book × ROE Quality
Moderate · Conviction

Undervalued

Trading 27.2% below fair value

You pay $27.18
Bear $21.72
Fair $37.31
Bull $46.67
Bear $21.72 -20.1% ROTCE 7.5% → 1.13x TBV
Fair $37.31 +37.3% ROTCE 10.0% → 1.94x TBV
Bull $46.67 +71.7% ROTCE 11.4% → 2.43x TBV

Key Value Driver

ROTCE (10.0%) vs. cost of equity (7.1%)

Implied Market Multiple 1.36x

Summary

Our base-case estimate uses P/Tangible Book × ROE Quality. We then blend that result with the average analyst price target of $31.33 from 14 analysts, using a 20% weight on analyst consensus. That produces an estimated intrinsic value of $37.31 per share.

Warnings

Traditional cash flow models don't work well for banks — lending activity distorts how much cash the business actually generates.
Common valuation shortcuts don't apply here — for banks, interest payments are a core business cost, not overhead.
Dividend-based valuation: $24.06 (38% below our primary estimate). Large gaps suggest the dividend may not fully reflect the company's value.

Key Risks

  • Book value quality matters as much as level — check loan loss reserves
  • Interest rate sensitivity creates non-linear earnings surprises
  • Insurance reserving is actuarial, not financial — errors emerge slowly