DLX Deluxe Corporation
$23.73
Stable Earnings Power 40%
P/Adj-EPS × Normalized Multiple
Moderate · Conviction

Undervalued

Trading 28.9% below fair value

You pay $23.73
Bear $26.70
Fair $33.38
Bull $40.05
Bear $26.70 +12.5% $2.33 × 12x P/E
Fair $33.38 +40.6% $2.33 × 15x P/E
Bull $40.05 +68.8% $2.33 × 18x P/E

Key Value Driver

Normalized P/E multiple (15x base case)

Implied Market Multiple 10.2x

Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $27.00 from 6 analysts, using a 20% weight on analyst consensus. That produces an estimated intrinsic value of $33.38 per share.

Warnings

Wall Street's average price target is $27.00 (from 6 analysts). Our estimate is 30% above the consensus -- consider that gap carefully.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples