DEO Diageo plc
$88.90
Stable Earnings Power 80%
P/Adj-EPS × Normalized Multiple
Moderate · Conviction

Undervalued

Trading 31.2% below fair value

You pay $88.90
Bear $110.80
Fair $129.27
Bull $147.73
Bear $110.80 +24.6% $5.77 × 21x P/E
Fair $129.27 +45.4% $5.77 × 25x P/E
Bull $147.73 +66.2% $5.77 × 28x P/E

Key Value Driver

Normalized P/E multiple (25x base case)

Implied Market Multiple 15.4x

Summary

Our base-case estimate uses a valuation based on adjusted earnings per share and a normalized price-to-earnings multiple. We then blend that result with the average analyst price target of $99.00 from 37 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $129.27 per share.

Warnings

The company's reported profits differ from official accounting profits by 36%. Check what costs are being left out of the adjusted number.
The company pays out 176% of its profits as dividends. That leaves little cushion — the dividend could be cut if business slows down.
Wall Street's average price target is $99.00 (from 37 analysts). Our estimate is 44% above the consensus -- consider that gap carefully.

Key Risks

  • Growth DCF inappropriate — terminal value assumptions dominate
  • EV/EBITDA misleading for regulated businesses where capex is mandated
  • Regulatory risk is a fat tail not visible in normal multiples