CRCT Cricut, Inc.
$5.46
Platform & Compounding FCF 65%
Two-stage FCF DCF
Strong · Conviction

Undervalued

Trading 47.8% below fair value

You pay $5.46
Bear $10.47
Fair $10.47
Bull $11.09
Bear $10.47 +91.7% 3% stage 1 growth, 11% discount
Fair $10.47 +91.7% 3% stage 1 growth, 11% discount
Bull $11.09 +103.1% 4% stage 1 growth, 11% discount

Adjust Assumptions

3.0%
11.0%
3.0%

Key Value Driver

FCF growth rate (3% base case)

Terminal Value % of EV 33%
Implied Market Multiple 5.9x
Market is pricing in (growth) -8.4% vs 3.0% base

Summary

Using a two-stage FCF DCF with 3% growth decelerating over 15 years, discounted at 11%, the base-case intrinsic value is $10.47 per share.

Warnings

Stock-based employee pay equals 45% of profits. This dilutes existing shareholders, so cash flow alone overstates what owners really earn.

Key Risks

  • P/E alone misleads — earnings depressed by growth investment
  • Cyclical or commodity businesses may be misclassified as platforms
  • Terminal value dominance suggests sensitivity to long-run assumptions