BC Brunswick Corporation
$80.96
Cyclical & Capital-Intensive 80%
Normalized Earnings × Cycle Multiple
Strong · Conviction

Overvalued

Trading 117.7% above fair value

You pay $80.96
Bear $14.88
Fair $37.20
Bull $59.51
Bear $14.88 -81.6% $5.96 × 4x + net cash
Fair $37.20 -54.1% $5.96 × 6x + net cash
Bull $59.51 -26.5% $5.96 × 7x + net cash

Key Value Driver

Through-cycle normalized EPS ($5.96)

Implied Market Multiple 13.6x

Summary

Our base-case estimate uses Normalized Earnings × Cycle Multiple. We then blend that result with the average analyst price target of $89.22 from 31 analysts, using a 30% weight on analyst consensus. That produces an estimated intrinsic value of $37.20 per share.

Warnings

This company has a built-in lending arm whose debt is mixed in with the main business. We capped the debt adjustment to avoid overstating what the core business owes.
Price-to-book value of 58.7x is above the normal range for this type of business (0.7x-2.0x). The stock may already price in a strong cycle.
Wall Street's average price target is $89.22 (from 31 analysts). Our estimate is 83% below the consensus -- consider that gap carefully.

Key Risks

  • Standard 10-year DCF produces unreliable terminal values for cyclicals
  • 'Cheap' P/E at cycle peak is the most common value trap — normalize first
  • Captive finance subsidiaries have different risk profiles from manufacturing